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Undergraduate Admissions

SMU Admissions

Students join the Temerlin Advertising Institute after entering the university. Learn more about admission to SMU.


Questions about admission to the Temerlin Advertising Institute can be directed to

For students wishing to pursue a B.A. in Advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process:

STEP ONE: Students must complete ADV 2374 and at least one specialization introductory course (ADV 2395 or ADV 5302, 3362 or MKTG 3340, or 3385) with a minimum GPA of 3.000 in these two classes. Students must also be in good academic standing with the University with a minimum cumulative GPA of 2.000.

Transfer students must have completed equivalent courses and obtained the equivalent cumulative GPA in those courses before they can progress to STEP TWO. Students transferring from other universities that have not yet completed the equivalent introductory courses are encouraged to take them during their first semester at SMU.

STEP TWO: Advertising major candidates that have fulfilled or are fulfilling STEP ONE also must complete the admission application.


  • Information about the 2015 application, including registration, can be found here.
  • Students that complete the 2015 application will be notified by the end of May with our admission decision. At this time, admitted students will be given permission to enroll in the next courses for their specialization for the Fall 2015 term.
  • Students not admitted during the 2015 admission cycle may reapply in Spring 2016.
Admissions Requirements by Specialization Minimum Cumulative GPA in Two Courses
B.A. in Advertising – Creative Specialization
  • ADV 2374 Survey of Advertising
  • ADV 3385 Introduction to Creativity
B.A. in Advertising – Interactive Media Strategy Specialization
  • ADV 2374 Survey of Advertising
  • ADV 2395 Digital Media Landscapes OR ADV 5302 Technology Marketing & Advertising
B.A. in Advertising – Strategic Brand Management
  • ADV 2374 Survey of Advertising
  • ADV 3362 Marketing Principles of Advertising OR MKTG 3340 Fundamentals of Marketing

Areas of Study


Undergraduate Studies


2015 Admissions Application Registration

B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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