Programs for Individuals

What is Credly?

Credly logoThe SMU Cox Executive Education team is committed to providing you with the tools necessary to achieve your professional goals and we understand that communicating your course credentials in an ever-expanding online marketplace can be challenging. That is why we have partnered with Credly, an end-to-end solution for issuing and managing digital credentials. Credly’s digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook, and Twitter. This digital image contains verified metadata that describes your qualifications and the process required to earn them.

Credly FAQs

Q: What is an open badge? 

A: Open badges are web-enabled versions of a credential, certification or learning outcome which can be verified in real-time, online.  

Q: How does my certification get displayed as a badge? 

A: We have partnered with Credly to translate the learning outcomes you’ve demonstrated into a badge, issued and managed through the company digital badging platform. The technology Credly uses is based on the Open Badge Standards maintained by IMS Global. This enables you to manage, share and verify your competencies digitally. 

Q: What are the benefits of a badge? 

A: Representing your skills as a badge gives you a way to share your abilities online in a way that is simple, trusted and can be easily verified in real time. Badges provide employers and peers concrete evidence of what you had to do to earn your credential and what you’re now capable of. Credly also offers labor market insights, based on your skills. You can search and apply for job opportunities right through Credly. 

Q: How will I know if I’ve earned a badge? 

A: You will receive an email notification from Credly ( directly with instructions for claiming your badge and setting up your account. This will come after course completion at SMU Cox.

Q: What if I don’t want my badge to be public? 

A: You can easily configure your privacy settings in Credly. You’re in complete control of the information about yourself that is made public. 

Q: Is there a fee to use Credly? 

A: No. This is a service we at SMU Cox provide to you at no cost.

Q: What’s to keep someone else from copying my badge and using it? 

A: While badges are simply digital image files, they are uniquely linked to data hosted on Credly. This link to verified data makes them more reliable and secure than a paper-based certificate. It also eliminates the possibility of anyone claiming your credential and your associated identity. 

Q: Where and how can I share my badge through Credly? 

A: You can share your badge directly from Credly to LinkedIn, Twitter, and Facebook; over email; embedded in a website or in your email signature. 

Q: What are labor market insights and how can I access them through Credly? 

A: Labor market insights are pulled from live job requisitions. Based on your skills you can learn which employers are hiring, what job titles you might be qualified for, salary ranges and more. Search active job listings and even apply for them with just a few clicks through Credly. Access the labor market insights from your badge details page by clicking on Related Jobs, or by clicking on the skill tags assigned to your badge. 

Q: Can I export badges issued through Credly to other badge-storing platforms? 

A: Yes, you can download your badge from the Share Badge page. Your downloaded badge contains Open Badge Infrastructure (OBI) compliant metadata embedded into the image. This allows you to store your badge on other OBI-compliant badge sites, such as the Badgr Backpack.    

Q: Can I import badges issued from other platforms into Credly? 

A: Not at this time. 

Q: I have a question about Credly. Where can I find support? 

A: If it's something our team at SMU Cox cannot answer, you're welcome to check resources at!

Q: I have already completed coursework with SMU Cox Executive Education. Can I still get a Credly badge?

A: At this time, badges are being issued only for the following programs: Essentials of Finance and Accounting, Cox Leadership Academy, Strategic Thinking for Competitive Advantage, the Rising Latino Leaders Program, and Transformational Leadership. Badges will be provided to anyone who has fulfilled the completion requirements for one or more of these courses since Fall 2022. Past and future eligible participants will receive an email from Credly that provides access to your badge. If you have not received an email or would like to confirm your eligibility, reach out to our Client Engagement team.