A Landmark Commitment

Coxtoday   Never one to shy away from a challenge, Dean Todd Milbourn is the high-altitude, high energy leader steering the Cox School forward.

Coxtoday   From a new master’s in AI for Business to fundamentals-focused teaching, the Cox School is preparing graduates to lead responsibly in an AI-driven world.

Coxtoday   The O’Donnell Foundation’s $60 million investment will position SMU as a national leader at the intersection of energy and interdisciplinary education.

Press Releases   Through rankings in categories of career, academics, and admissions, P&Q ranked the SMU Cox B.B.A. as number 25 in the nation.

Press Releases  

Press Releases   The SMU Cox Full-Time MBA now ranks among Fortune's Top 25 Best Business Schools and MBA Programs for 2026.

Coxtoday   Visual content shapes online decisions, but its impact is hard to measure. New research from SMU Cox Marketing Professor Gijs Overgoor and coauthors examines how AI and neuroscience can reveal how consumers respond to advertising images and what drives click-through behavior.

Coxtoday   SMU Cox Marketing Professor Gijs Overgoor and coauthors study large-language models (LLMs) to see how capable they are in identifying performance for video ad creative. While AI models—with LLMs the visible workhorses of AI—show promise for scaling advertising research, fine-tuning with domain-specific training data is essential.

Coxtoday   Resale clothing platforms like ThredUp, The RealReal, and Vestiaire have transformed how consumers think about secondhand clothing. The resale fashion market is booming, even outpacing traditional retail fivefold in 2024. In new research, information technology professor Sreekumar Bhaskaran of SMU Cox and coauthor Stephen Gilbert sort through the economics and social benefit of resale channels. Industry claims by some firms about sustainability benefits of resale channels are mixed, according to the findings.

Coxtoday   No stranger to overcoming challenges, Angelika Leskovskaya recently reached new heights—literally—as just one of four women out of 17 climbers to take on the ZERO Peaks Challenge 2025.