Short Certificate Programs

Digital Strategy

In today’s always-on, always-connected business landscape, your company has to leverage the entire range of digital technologies—from social media and mobile to the Internet of Things—to compete effectively and deliver stakeholder value.

This program will position you to make current and emerging technologies an integral—and effective—part of your overall business strategy. You’ll understand how to leverage technology in business processes, products and services, and interactions with customers, suppliers and partners. You’ll learn a comprehensive, multifunctional planning approach that encompasses every aspect of your organization—from marketing and operations to workforce considerations and cultural impact—to guide digital strategy and drive digital innovation.

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  • Dates

    4/9/2019 8:30:00 AM - 4/11/2019 4:30:00 PM

  • Format

    Tuesday - Thursday, 8:30 a.m.– 4:30 p.m.
  • Location

    James M. Collins Executive Education Center

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    CPE Hours 24

  • Price

    $3,995; Group discounts available when multiple attendees from the same organization attend together. Payment is due September 25 or upon registration, whichever is later.

    To learn more about group discounts or if you have other questions, contact us at 214.768.3335 or exed@smu.edu

    For SMU Faculty and Staff discount, please contact us at 214.768.3335

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  • Topics

    Developing a digital strategy and building it into your business model

    Using that strategy to drive digital initiatives

    The processes you should support—online and offline

    Choosing initiatives that go beyond transactions to support customer decision-making

    Stimulating product innovation and benefiting from customer collaboration

    Controlling big data and business intelligence

    Winning with social and mobile

    Innovative customer engagement in social networks

    The performance measures that really count

    Measuring return on investment from digital initiatives

    The change management implications of digital transformation

  • Who Should Attend?

    Business leaders and entrepreneurs charged with developing and implementing digital and social media initiatives

    Leaders and teams in strategy, product development, marketing, technology and operations

  • Schedule

     SMU Logo Tuesday Wednesday Thursday
     8:30 a.m. – Noon
     

    Introduction to Digital Strategy

    Basu

     

    Identifying and Prioritizing
    Digital Initiatives

    Muylle

     

    Digitization and Change Management

    Schultze

     1:00 p.m. - 4:30 p.m.  

    Digital Innovation Framework

    Muylle

     

    Identifying and Prioritizing
    Digital Initiatives, cont.

    Muylle

     

    Evaluating Digital Strategy and Incentives

    Basu & Muylle

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Next Steps

Questions? Not sure which program fits your needs? Reach out to our team.