Data Visualization and Storytelling

Learn to create accurate visualizations and improve your presentation skills

Program Fast Facts

  • Start date: February 19, 2025
  • Live online classes meet Wednesdays 7 - 8:30 p.m. CT
    +3.5 hours/week of self-paced study
  • Online
  • 12 weeks
  • 2,745 Priority Tuition
    (expires 2/5/25)
    $2,995 Standard Tuition

Data Visualization and Storytelling

Why Study Data Visualization and Communication at SMU?

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Study with Experts

Learn from recognized leaders with specialized knowledge and real-world experience.

Meet your instructor

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Highlight Your Accomplishment

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.

Learn how to get started

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Convenient Schedule

Join live sessions once per week and access recorded content on-demand, for a balance of peer support and individual learning.

See course schedule

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Show Off Your Skills

Create a capstone project to demonstrate your ability to produce data visualizations and deliver effective presentations.

View program requirements

Leaders must understand and interpret many types of data to make smart, strategic decisions. Support your organization with tools and skills to improve your data insights.

In the SMU Data Visualization and Storytelling Certificate program, learn how to pair visual representations like charts, diagrams, infographics and dashboards with storytelling techniques to strengthen your delivery. Your classes will cover a unique combination of components to help you successfully visualize data and share information effectively and clearly with stakeholders like customers, executives and investors. The principles covered in class are applicable to a number of fields and industries, including government, finance, marketing, consumer goods, service, education and more.

You will practice and improve your skills through hands-on exercises and projects using multiple tools.

Hear from instructor Randy Krum about the SMU Data Visualization and Storytelling program. 

Upcoming Start Dates

February 19, 2025


7 - 8:30 p.m. CT

+ 3.5 hours self-study weekly

12 weeks

Live online

Download Schedule

Start Early! Join a Fundamentals of Data Visualization Workshop

October 16, 2024

One Live Online Class

1 -5 p.m. CT


*Fee paid can be used toward certificate tuition

November 6, 2024

One In Person Class

12 - 4 p.m. CT


*Fee paid can be used toward certificate tuition

Data Visualization & Storytelling Instructor Randy Krum

Instructor Randy Krum

Randy Krum is a data visualization designer, author of the book Cool Infographics: Effective Communication with Data Visualization and Design, Founder and President of InfoNewt (a data visualization design firm), organizer of the Dallas-Fort Worth Data Visualization Meetup group and manager of the popular website Randy presents talks and workshops at conferences, universities, corporate events and to government agencies about communicating with data, data visualization design, visual content marketing, infographics design and promotion, and the effective use of visual communication.

Did you know?

Up to $33k

Workers increased their annual salary by as much as $33K with new data skills.

Source: Burning Glass Technologies

22 Times

Messages delivered as stories can be up to 22 times more memorable than just facts. 

Source: Medium

Data Science teams need:

Data Science Translators and Data Storytellers
Source: Medium