Plan on spending an additional 2–3 hours a week on course material.
The courses are graded pass/fail. Each course is unique and some courses will include exams, while others are project-based.
No, this program does not have any required textbooks but you will be provided with some suggested readings. You are required to bring your own laptop to this course.
No. While some students do have a background in marketing, advertising, communications or PR, courses are designed to provide foundational as well as advanced knowledge. If you have any questions, please contact a program advisor to confirm this program will suit your needs.
Yes, of course. Complete this form to get in touch with a program specialist who can answer your questions.
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Why Choose the SMU Digital Marketing Certificate Program?