Digital Marketing Certificate

Grow your career by building and sharpening your digital marketing skills.

Program Fast Facts

  • Start date: September 12, 2022
  • Monday evenings
    Electives meet once per week, schedules vary.
  • On Campus
  • As little as six months
  • 3,995 Priority Tuition
    (expires 8/29/22)
    $4,245 Standard Tuition

Program Details

Start Date: September 12, 2022
Duration: As little as six months
Format: Monday evenings, 6 – 9 p.m. for required courses.
Electives meet once per week, schedules vary. 
Cost: Priority Rate (expires 8/29/22): $3,995
Standard Rate: $4,245
Courses also available for individual enrollment 


You'll learn how to:

  • Align digital marketing strategies to your goals and objectives
  • Research your audience to understand your customer’s journey
  • Set measurement standards and performance indicators to track initiatives
  • Test different tactics to measure effectiveness and improve results
  • Use tools to manage content development and project management
  • Use social media channels effectively to support your strategy


Who Should Attend?

The digital marketing field encompasses a wide and diverse range of jobs, and career opportunities continue to grow. Whether you are new to the industry or have previous experience, our fast-paced and flexible program can be customized to your needs.

  • Marketing, advertising, communications and PR professionals who need to quickly get up to speed on digital marketing
  • New marketing graduates who need to expand their knowledge and skills to be more desirable to potential employers
  • Digital marketing professionals seeking a professional qualification to add to their résumés
  • Small business owners who want to learn how to leverage the power of digital marketing for their businesses
  • Professionals in other fields seeking to pivot to a career in digital marketing


Student Success

"Deciding to do the SMU CAPE program was one of the best decisions I ever made."

– Linsey Jones, SMU Digital Marketing student

Earn a Digital Badge

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.