Digital Marketing Certificate

Grow your career by building and sharpening your digital marketing skills.

Program Fast Facts

  • Start date: September 12, 2022
  • Monday evenings
    Electives meet once per week, schedules vary.
  • On Campus
  • As little as six months
  • 3,995 Priority Tuition
    (expires 8/29/22)
    $4,245 Standard Tuition



Instructor Spotlight

"I love the students in the program. Most of them are working professionals who have a really specific goal."

– Rebecca Visconti, Digital Marketing instructor

Renee Adams
Email Marketing: Leveraging Your Most Powerful Channel

Renee Adams has over 20 years of experience in senior-level marketing strategy positions for both large and small companies across a variety of industries including hospitality, retail, restaurants and online advertising. Renee has managed email strategies for a hospitality loyalty program and a large-scale retail organization, driving sales both in-store and online. Renee has overseen many different types of email campaigns, some having generated a return on investment (ROI) of over 6000% and 36% more in revenue. She has gained industry recognition for her ROI-focused approaches to email marketing, customer relationship management (CRM) and direct marketing, and is a seasoned professional in all digital marketing channels. Renee has a B.A. in Journalism/Mass Communication-Advertising from the University of Oklahoma.

Email Marketing: Leveraging Your Most Powerful Channel

Jim David
Digital Branding & Engagement

Jim David is CEO and Founder of, a social media management company, and past department chair of management and marketing at Wade College. Leapfrawg manages social media marketing for multiple businesses and organizations.
Jim holds an M.B.A. from San Francisco State University and a B.BA. in Marketing from Texas Tech University. He is a Board Member of Social Media Breakfast – Dallas. He is President Emeritus of the DFW American Marketing Association and Past EVP of Special Interest Groups. He serves on the Digital Imaging Advisory Council for Eastfield College and the Advisory Committee for Creatives in DFW. After working in the financial industry for several years in Europe and Asia, he returned to the United States in 2001 and became a partner in the commercial printing industry. He has been responsible for four start-ups and continues to be an advisor for several others.

Digital Branding & Engagement

Sujoy Chandra
Data-Driven Marketing: Marketing Analytics

Sujoy's work experience of 15 years includes strategy and marketing roles in the consumer goods, retail, and manufacturing industries with experience in North America, Europe and Asia. He currently works in Strategic Marketing. Sujoy received his M.B.A. from Carnegie Mellon University where he studied Marketing and Strategy. He also holds a patent from a product development project for an automotive manufacturer.
Sujoy started his career in the consulting industry where he helped global clients in the telecom and financial services industries develop strategic capabilities. As a consultant, he trained over 100 consultants on a variety of technical topics. Sujoy received his undergraduate degree in engineering from the University of Pune, India.

Data-Driven Marketing: Marketing Analytics

Tom Dennis
Digital Branding & Engagement

Tom is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a very unique skillset to every client engagement.

Tom is President Emeritus of the Dallas/Fort Worth Chapter of the American Marketing Association and helped transform the organization into one of the top chapters in the country. He currently serves on the board as Executive Vice President and heads up the CMO Advisory Council. In 2012 he was recognized as the American Marketing Association's "National Volunteer of the Year." Tom has served on the board of directors for the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-founded 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programing for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee. Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture.

Digital Branding & Engagement

Lissa Duty
Developing & Implementing a Social Media Marketing Campaign

Lissa Duty, VP of Community Management at Advice Interactive Group is a speaker, social media coach, trainer and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success.
In 2009, she discovered a passion for leveraging online social media platforms to brand clients and small businesses, and hasn't slowed down since. She uses her energy and marketing talents to assist brands in growing their business and network via social media. Lissa frequently speaks at conferences, local chambers, and for groups about leveraging social media and the importance of online branding.

Lissa is co-founder of Rocks Digital, a year-round blogging website whose mission is to provide business owners, marketing, SEO and search and content professionals with the resources, information and insights to stay on the forefront on digital marketing. Rocks Digital is the home website to one of the largest digital marketing conferences in Texas, organized by Lissa annually. She founded the conference in 2012, formerly known as the DFW Rocks Social Media Day Conference, which is now re-branded as Rocks Digital. She has been recognized by She Takes on The World as one of 25 Wonder Women.

Steve Hammer
Mastering PPC, Paid Search and Paid Social

Steve Hammer is the President and Co-Founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year.

Steve has held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. As a former VP of the DFWSEM, Steve is very active in the Dallas Search Marketing community. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Mastering PPC, Paid Search and Paid Social

Steve Lee
Best Practices in Social Media and Digital Communications

Steve Lee, APR, Professor of Practice for Corporate Communication and Public Affairs in the SMU Meadows School of the Arts and Chairman and Chief Pathfinder of QSI Consulting Group.

Steve Lee is not exactly your normal social media expert. For one thing, he has a lot more gray hair than you would expect. But don’t think that just makes him the old guy — decades of business experience combined with techno understanding make for a vibrant combination. That’s how he helps senior executives wade through the latest interactive and marketing trends to create clearer visions of their business and communications needs.

Best Practices in Social Media and Digital Communications

Brad B. McCormick
Digital Marketing Strategy & Management

Brad B McCormick is Principal at 10 Louder, a modern marketing consultancy base in Dallas, TX. An agency veteran, Brad has nearly 20 years of experience in helping global B2C & B2B companies create engagement in the digital world.

A native Texan, Brad spent the majority of his agency career in New York City where he held such titles as a senior digital producer, senior digital strategist, and Global Digital Director. Brad has worked with a long list of clients with a broad range of industries. He has strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), healthcare (Johnson & Johnson, Novartis), government (US Dept. of Homeland Security, Council on Foreign Relations), and nonprofit (Smokeybear, Girl Scouts) industries. Communication Arts, the Webby Awards, SXSWi and the One Show has recognized his team's work.

Brad is President Emeritus of the DFW chapter of the American Marketing Association. He teaches both Digital Marketing Strategy and Management and B2B Digital Marketing Strategy at SMU. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek & Ad Age. PR Week named Brad one of the four "Top Digital Creative Minds" in the industry. Brad is also a certified scrum master in agile project management. Brad holds a B.S. in Creative Advertising and a B.A. in American Studies/Liberal Arts from the University of Texas at Austin and is currently earning his M.B.A. from the Smartly Institute.

Digital Marketing Strategy & Management

Emmeline Miles
Writing Engaging Content and Copy

Emmeline Miles is a creative professional who has spent twenty years as an award-winning writer, copywriter, marketer and entertainer. A veteran of the Walt Disney Company, Emmeline has helped to hone verbal identities for entertainment brands like Camp Jam and Radio Disney, manufacturers like Smart Start, Inc., and smaller organizations like the Dallas Music Teachers Association. In each of her creative endeavors, Emmeline specializes in tailoring narrative to medium, working to help both individuals and corporate entities find their truest voice.

Emmeline earned a Certificate of Advanced Graduate Study in Creative Writing from Southern Methodist University, a Masters of Liberal Arts from Texas Christian University, and a Bachelor of Arts in English and Music from Scripps College in Claremont, California. She has been published in creative and academic circles, and her projects have proven to significantly increase web traffic for the clients whose stories she tells. In her free time, she acts as an independent musician, and is pleased to be a voting member of the Recording Academy.

Writing Engaging Content and Copy

Dan Sturdivant
Search Engine Optimization Marketing Strategies

Dan is a search engine optimization and social media strategy professional with over 20 years' experience in developing digital marketing strategies for agency clients.

Dan has a strong foundation in all phases of digital marketing, with the ability to deliver multichannel business-driving solutions. Dan is well-versed in strategy and ideation development, video production for SEO & social media as well as competitive analysis. Dan provides proven leadership in directing digital marketing services, creative design, and team management across market and target segments.

Dan is past president of the DFW Search Engine Marketing Association and co-founder of the Digital Career Center, a 501(c)3 nonprofit organization designed to help heads of households with careers in digital marketing.

Search Engine Optimization Marketing Strategies

Rebecca Visconti
Digital Marketing Analytics

Rebecca is an IBM Digital Analytics (Coremetrics) and Google Analytics expert who has been working in the Digital Analytics industry since 2007. She joined Vertical Nerve's Analytics team in 2013, where she is responsible for providing Digital Analytics consultative services to her clients, such as Yum Restaurants and Moneygram.

Prior to joining Vertical Nerve, Rebecca served as the Sr. Manager of Digital Analytics Strategy at PFSweb, where she was responsible for managing and directing all digital analytics services for their Interactive Marketing Services agency, working with ecommerce brands such as Kraft, P&G, Starbucks and Kate Spade. Rebecca is a co-chair for the Dallas chapter of the Digital Analytics Association and has been a guest speaker and adjunct teacher in university classrooms, where she shares her passion for digital analytics and industry experience with students studying marketing and ecommerce.

Rebecca graduated from University of North Texas with a B.A. in History, with a focus on modern international relations, and holds an M.B.A. from University of Texas at Dallas, with an emphasis in Management Information Systems.

Digital Marketing Analytics

Abhi Vyas
Mobile Marketing and Analytics: Strategies, Tactics & Tools

Abhi Vyas is an online marketing expert with a proven track record of driving results and delivering innovation in the mobile marketing arena. Abhi's expertise is based on more than a decade of experience across all online marketing channels.

He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes. Currently, Abhi is Vice President of Marketing at Metromedia Technologies Inc., and a member of the company's Executive Leadership Team. He is responsible for management of the MMT brand and marketing, including consumer insights and analytics, commercial and digital marketing, personnel staffing and development, agency management, product category strategy and execution. Abhi is a Co-Founder of SWIVIO — a firm specializing in a location-based marketing platform that delivers mobile offers and promotions to consumers based on their location, context and proximity.

He holds a graduate degree in economics and business from SMU and an M.B.A in international business and marketing from DAVV, India. Prior to coming to the United States, Vyas worked for the TATA group and TAJ Group of Hotels in India in various marketing and new business development positions. Abhi is EVP of Special Interest Groups (SIG) at DFW AMA (American Marketing Association) and member of AAF (American Advertising Federation).

Mobile Marketing and Analytics: Strategies, Tactics & Tools