Choose the electives that best suit your needs, interests and timeline.
Digital Marketing Certificate
Competing in business today relies on your ability to build a strong relationship with your consumers and anticipate their needs in the digital world. Understanding how artificial intelligence and personalization play a role in building a solid foundation and utilizing information can be the key to successful campaigns, web conversions and sales opportunities. In this course, you will learn the concepts from basic to advanced – and give you the ability to leverage these two powerful tools to enhance your organization’s digital strategy including:
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From data to regulation to customer engagement, 2022 promises to bring a number of challenges. This course will equip students with an analytical toolkit to tackle strategic questions facing the modern marketer. We will progressively dig deeper into using data to guide marketing decisions.
In this digital world managing a brand has become less about advertising and much more about engaging with customers and having conversations. Each digital platform has its own unique set of branding considerations, and a specific audience of users who also interact with your brand in a variety of contexts. It's your job to engage across all digital platforms, with different audiences in a variety of contexts while maintaining a consistent brand message that is both personalized and integrated across all channels. Sound daunting? This class will get you well on your way to developing a strategy to manage this enormous challenge.
You will learn:
Take a deep dive into best practices, strategic uses and engagement techniques for all digital communication tools, especially blogs and social media networks. Learn to produce return on investment that will be meaningful to your organization using blog writing techniques, engagement practices, live blogging, statistical measurement, social media analytics and search engine optimization (SEO) techniques. You will leave prepared to plan and evaluate your digital communications efforts.
Email is the undisputed leader of all digital channels, outperforming even social in terms of both conversion rates and use. But email marketing isn't what it used to be. Email needs to be integrated and social-savvy, personalized, well designed for viewing on different devices and engage people in a variety contexts. This course will cover what email marketing is today and how to best leverage the channel that will produce your best ROI. During this course you will learn the most effective email strategies and tactics to adopt and incorporate into your campaigns to maximize your overall marketing results.
As more devices are controlled by users' voices rather than their fingertips, e-commerce is becoming v-commerce. With this important emerging user interface, consumers shift their search and purchasing behaviors to convenient voice-enabled devices equipped with Siri, Alexa, or Google Assistant. Consumers will interact with your organization and experience your brand increasingly through voice. Learn more about current and forward-looking best practices in experience design and branding with voice, no matter which platform you choose to use, with DFW's leading practitioner in voice interaction design as your guide.
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Choose the electives that best suit your needs, interests and timeline.