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Advertising The Temerlin Advertising Institute for Education and Research gives a select number of undergraduate students a unique learning environment. A team of professors with real-world experience and advertising expertise leads it. Students develop a solid understanding of persuasive communication theory, cutting-edge advertising technique and industry practice. The curriculum also balances theoretical and ethical issues with advertising realities. The program, complete in content and current with a rapidly advancing industry, prepares students for a creative or management career in an advertising agency, media firm, corporate marketing department or other profession related to marketing communications and branding.

Click here to download an Advertising program overview in PDF format. If you have trouble viewing the PDF, download the free Adobe Reader program.

 

 

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The annual ExxonMobil Lecture Series on advertising, media and communications ethics hosted by the Temerlin Advertising Institute brings in national leaders in the field to discuss hot topics in the world today.