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2012 Archives

SMU launches PR major with GolinHarris' Fred Cook

Excerpt

The following story ran in the Sept. 19, 2012, edition of the Dallas Business Journal Confidential blog. Sandra Duhe is an associate professor at SMU's Meadows School of the Arts.

September 20, 2012

By Steven R. Thompson

A group on public relations professionals and students gathered at the Meadows Museum on SMU’s campus last night to hear more about a new major.
 
The Division of Communications Studies is launching a Bachelor of Arts in public relations and strategic communications to better prepare students for the ever-changing PR world.
 
“We have to prepare our students to work for industry leaders and become industry leaders,” said Sandra Duhe, who joined SMU to lead the program....