Excerpt

The following broadcast on the CW33 on Jan. 21, 2012. Marketing Professor Dan Howard provided expertise for this story

Super Bowl Ads Could Be Sexier Than Ever

 

January 25, 2012

By Daniel Novick

DALLAS—
Go Daddy, a domain name and website building company, released one of its 2012 Super Bowl ads, and it might be the company’s sexiest advertisement yet.  Race car driver Danica Patrick and fitness superstar Jillian Michaels are seen body painting a naked model.

“100 million households, a couple of million dollars, 30 seconds of America`s attention.  You are going to do whatever you have to do in order to capture that attention,” said Daniel Howard, a professor of Marketing at Southern Methodist University.

The Go Daddy commercial would certainly capture people’s attention, but did it go too far or was it too sexy?  Howard said it was all in the eye of the TV viewer.

“There are going to be some parts of the population that are not disturbed or bothered by it.  They just shrug their shoulders and say that`s the way life is,” Howard told CW 33 News.  “But there are other people who are going to be bothered by it.”...