Where do those advertising ideas come from?

A new book about creativity and advertising by SMU Professor W. Glenn Griffin and University of Oregon Professor Deborah Morrison offers some insights into some of the most imaginative minds of our time - creative directors, art directors and advertising copywriters.

The Creative Process Illustrated: How Advertising's Big Ideas Are Born takes an inside look at the processes that led to the phrases, images, jingles and videos that continue to stick in our minds decades after their time has passed.

Griffin was a guest on KERA's Think on September 22, 2010, talking about the book, advertising and the preparation and spark of the creative process. Listen to the interview by host Krys Boyd.  (mp3)

Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at SMU's Temerlin Advertising Institute. His research has appeared in the Journal of Advertising, the Journal of Advertising Education and Journalism and Mass Communication Educator, among other publications. He is a frequent speaker at professional and academic conferences on the topics of creativity, advertising education and social responsibility.

Morrison teaches conceptual thinking and brand development and is the Chambers Distinguished Professor of Advertising at the University of Oregon in Eugene. She was one of the original architects of the world-renowned Texas Creative program at the University of Texas at Austin and is a board member of The One Club for Art & Copy in New York. She regularly judges awards shows and consults with agencies and other organizations about creative capacity and ideation.

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