2009 Archives

Meadows School of the Arts presents Digital Threads Nov. 5-6

Bloggers, tweeters, pokers, followers, connectors,subscribers, Youtubers.
Which are you? All of ‘em? Do you want to be?

October 30, 2009

Whether you're a painter, writer, dancer, art director, actor, or musician, are your chances of getting your dream job better if you're a part of the social media world?

Digital Threads symposiumThe third annual Digital Threads networking symposium at SMU's Meadows School of the Arts will focus on social media and career growth.

Whether you're finding a job, building your own company, distributing your works, maybe even creating new work, you'll find the insights of our guest experts invaluable. And no, they won't be keystroking, but talking to share their experience in our virtual worlds.

ON THURSDAY AFTERNOON: Listen to the keynote speakers and ask them questions about how they got their jobs. And how you can get one. Meet the speakers at the reception that follows.

ON FRIDAY MORNING: Choose one of the concurrent sessions. And end this remarkable social media and networking conference in the networking lounges talking one-on-one with remarkable people who have the careers you dream about.

AND THEN ENJOY SMU'S HOMECOMING WEEKEND


Thursday, November 5
2 p.m. – 4 p.m., OAC 2130: O'Donnell Hall
KEYNOTE: Advertising, Music, Television – Social Media Changes Everything

Welcome:
Jose Bowen — Dean, Meadows School of the Arts, SMU

Moderator:
Terry Mackin – President, ForesightLab
Mackin is president of ForesightLab, a global media consulting practice advising corporate owners of new media and traditional media assets on strategic projects. ForesightLab is currently advising Gallery Media, Russia's second largest out-of-home advertising company on restructuring and strategic direction. ForesightLab is currently developing three screen entertainment brands for media partners that are meant to be vertically integrated using Web, TV and mobile platforms. Before starting his consulting practice, Mackin was president of Univision's Television Station Group overseeing Univision’s and Telefutura’s 64 television stations.

Larry Weintraub – CEO, Fanscape, Los Angeles
Fanscape uses creativity, integrity, transparency and a deep understanding of the emerging media landscape to deliver audiences the best digital word-of-mouth campaigns possible. Fanscape activates "one-to-one" conversations with niche communities utilizing cutting edge, as well as traditional, communication channels. With the belief that education is the cornerstone of any effective campaign, Fanscape works to distribute clear brand messages to the right audience, while teaching clients how to be successful in the new world of digital word-of-mouth marketing.

Jimmy Dunne – President, Inspire, Los Angeles
Inspire is one of the most respected and successful music promotions firms accelerating brands and creating meaningful revenue streams for retail franchises, corporations and charities. Dunne is also accomplished as a songwriter, TV and film composer, music producer, television writer and producer, screenwriter, recording artist and music publisher. Dunne's songs have been recorded on 27,000,000 records worldwide, along with scores, songs, and themes in over 1,400 television episodes and dozens of feature films.

Tyson Wheatley – Producer and News Manager, CNN.com
Wheatley helps lead CNN.com’s user-participation efforts and manages the editorial team behind CNN’s user-generated news community, CNN iReport. In August 2006, he helped launch the iReport initiative and continues to manage and develop the editorial team behind it. Wheatley was part of the CNN.com team that received the Edward R. Murrow Award for best television network-affiliated Web site in both 2007 and 2009.

3:40 – 4 p.m.
Questions & Answers

4 p.m., Taubman Atrium
RECEPTION: Students, faculty and industry professionals welcome


Friday, November 6
9 a.m. - 9:50 a.m., Various Locations
CONCURRENT SESSIONS

Of Apps and Ads (OAC B600)

Discussing how apps on cell phones and social network websites link to marketing and advertising
ALEX RICHTER – Vice President, Interactive, Camelot Communications
TERRY MACKIN — President, Foresight Lab
MARK DAVIS – President, CEO, Xdrenalin Zone
Faculty Host: Yeo Jung Kim

Befriending Brands (OAC 1030)

Discussing how products and services position themselves within
social networking media as individuals to friend or fan groups to join
SAM BLOOM – General Manager, Interactive Marketing, Camelot Communications
KRISTY LADNER – Group Account Director, Slingshot
Faculty Host: Atul Tandan

Reporting While Intexticated (UL 283)

Discussing how professional reporters are using new social network technology to gather and disseminate information
ANTHONY MOOR – Deputy Managing Editor - Interactive, The Dallas Morning News
ED WILSON – President, Tribune Broadcasting
MATTHEW HAAG — Writer, Dallas Morning News
Faculty Host: Pam Harris

The New Town Criers: Social Networks as News Sources (UL 244)

Discussing how individuals are using new social network technology to become amateur or non-professional reporters of information
LINDA LEAVELL – Managing Editor, DallasNews.com
CYNDI McCLELLAN – Executive VP, Research & Program Strategy,
TYSON WHEATLEY — Producer and News Manager, CNN.com
Comcast Entertainment Group
Faculty Host: Christy Baily-Byers

Virtual Studios and Viral Distribution (OAC 2130)

Discussing how new social network technology provides new opportunities and strategies for making and disseminating creative work in film, video and other digital media
GARRY BROWN – Producer, The Deep End
DREW BUCKLEY – COO, Electus
BURTON ROBERTS – Executive Producer & Partner, Around the World Productions
Faculty Host: Sean Griffin

Creating a Career in Music (OAC 1060)

Discussing how to break into the music business, the opportunities in the music business, and how to use technology and social networking to create opportunities – and a brand
JIMMY DUNNE – President, Inspire
LEWIS HENDERSON – CEO, Davie Brown Entertainment
Faculty Host: Sam Holland

All the Web’s a Stage (OAC 2020)

Discussing how performers (and others in theatre) can use new media to further their careers
TED MCGINLEY – Actor, Married...With Children, Physical Evidence, Wayne's World 2 Sports Night, Hope & Faith
GIGI RICE – Actor, The Ghost Whisperer, Crossing Over, Army Wives, Cold Case, The New Adventures of Old Christine
JOHN CARRIBINO – Agent, John Carribino Management
Faculty Host: Cecil O'Neal


Friday, November 6
10 a.m. - 1 p.m., Taubman Atrium & Hope Lobby
NETWORKING LOUNGES & LUNCH (Box lunch served for all participants)

This is your chance to sit down and talk with these remarkable professionals. Meet as many people as you wish related to your career interests. Begin your lifelong network now.

Hope Lobby

Drew Buckley – Senior Executive, IAC
John Carribino – Agent, John Carribino Management
Mark Davis – President, CEO, Xdrenalin Zone
Jimmy Dunne – President, Inspire
Kristy Ladner – Group Account Director, Slingshot
Terry Mackin – President, ForesightLab
Cyndi McClellan – Executive VP, Program Strategy & Research,
Comcast Entertainment Group
Anthony Moor – Deputy Managing Editor - Interactive, Dallas Morning News
Ed Wilson – President, Tribune Broadcasting

Taubman Atrium

Sam Bloom – General Manager, Interactive Marketing, Camelot
Communications
Garry Brown – Producer, The Deep End
Lewis Henderson – CEO, Davie Brown Entertainment
Linda Leavell – Managing Editor, DallasNews.com
Ted McGinley – Actor, Married...With Children, Physical Evidence, Wayne's World 2 Sports Night, Hope & Faith
Gigi Rice – Actor, The Ghost Whisperer, Crossing Over, Army Wives, Cold Case, The New Adventures of Old Christine
Alex Richter – Vice President, Interactive, Camelot Communications
Burton Roberts – Executive Producer & Partner, Around the World Productions
Matthew Haag — Writer, Dallas Morning News
Tyson Wheatley — Producer and News Manager, CNN.com


For more information, please contact Patricia Alvey, distinguished chair and director of the Temerlin Advertising Institute.

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