Advertising

Minor in Graphic Design

Questions about the Graphic Design Minor?

Contact Professor Cheryl Mendenhall at cmendenhall@smu.edu or the Temerlin Advertising Institute at temerlin@smu.edu. The Temerlin Advertising Institute is located in 202 Umphrey Lee Center.

The Graphic Design minor provides a basic understanding and development of skills necessary for message design across various media. Topics and skill sets may include identity (logos, branding collateral material, packaging), digital (social, mobile, online media), publication (magazines, newspapers, books), and other areas of design. The minor is designed for students who wish to incorporate an interest in graphic design into their major coursework or to pursue further study in a variety of design disciplines.

Through this minor, students will:

  • Demonstrate an understanding of the history of graphic design communication
  • Demonstrate the visual and aesthetic skills needed to communicate design messages across media
  • Apply production techniques and technologies to solve graphic design problems
  • Create a design portfolio that includes both print and online collateral material
  • Understand the interrelationship of graphic design to society
  • Develop a better understanding of graphic design in the various communication industries (journalism, advertising, publishing, public relations, etc.)

Program Description: 21 Hours

Four required courses: 12 Hours
ADV 2310 or ASAG 1310 Word & Image/Art & Design: 1900-Present
ADV 3360 Introduction to Graphic Design Studio (pre-req ADV 3391)
ADV 3391 Creative Production (ADV Creative Track Majors may count ADV 3390)
ADV 4320 Typography (pre-req ADV 3360, 3391 and ADV 2310 or ASAG 1310)

Three electives (no more than two courses below the 3000 level): 9 Hours
ASIM 1310 Art and Code I
ASIM 3310 Computation and Media Workshop
ADV 4330 Logo & Trademark Design (pre-req ADV 3360, 3391 and ADV 2310 or ASAG 1310)
ADV 4335 Publication Design (pre-req ADV 3360, 3391 and ADV 2310 or ASAG 1310)
ADV 4360 Visualization of Information (pre-req ADV 2310 or ASAG 1310, ADV 3360, ADV 3391)

Advertising students may count the following courses as electives:
ADV 3385 Introduction to Creativity
ADV 4355 Advertising Art Direction (pre-req ADV 2374, 3385, 3390)

Areas of Study

Advertising

Undergraduate Studies

Undergraduate Admissions

B.A. in Advertising

B.A in Advertising - Creative Program

Minor in Advertising

Minor in Graphic Design

Graduate Studies

Alumni

Classes

Facilities

Faculty and Staff

Dallas Resources

Student Resources

Art

Art History

Arts Management and Arts Entrepreneurship

Communication Studies

Creative Computation

Dance

Film and Media Arts

Journalism

Music

Theatre