Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Minor in Graphic Design

Questions about the Graphic Design Minor?

Contact Professor Cheryl Mendenhall at cmendenhall@smu.edu or the Temerlin Advertising Institute at temerlin@smu.edu. The Temerlin Advertising Institute is located in 202 Umphrey Lee Center.

The Graphic Design minor provides a basic understanding and development of skills necessary for message design across various media. Topics and skill sets may include identity (logos, branding collateral material, packaging), digital (social, mobile, online media), publication (magazines, newspapers, books), and other areas of design. The minor is designed for students who wish to incorporate an interest in graphic design into their major coursework or to pursue further study in a variety of design disciplines.

Through this minor, students will:

  • Demonstrate an understanding of the history of graphic design communication
  • Demonstrate the visual and aesthetic skills needed to communicate design messages across media
  • Apply production techniques and technologies to solve graphic design problems
  • Create a design portfolio that includes both print and online collateral material
  • Understand the interrelationship of graphic design to society
  • Develop a better understanding of graphic design in the various communication industries (journalism, advertising, publishing, public relations, etc.)
Program Description 21 Credit Hours
Core courses 12 Hours
Electives
Three from the following, with at least one course at the 3000 level or above:
9 hours
Advertising students may count the following courses as electives:  

Classes are taught by faculty from the Division of Advertising Temerlin Advertising Institute and the Division of Art (Creative Computation - Digital and Hybrid Media). 21 credit hours.

For more information about the interdisciplinary minor in Graphic Design, contact:
Program Director, Senior Lecturer Cheryl Mendenhall
cmendenhall@smu.edu
214.768.1274

Areas of Study

Advertising

Undergraduate Studies

Undergraduate Admissions

B.A. in Advertising

B.A. in Advertising - Creative Program

Minor in Advertising

Minor in Graphic Design

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