Areas of Study

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B.A. in Advertising - Creative Specialization

The Temerlin Advertising Institute's Creative program prepares students for careers in art direction or copywriting. Admission to the program is selective and based upon a faculty panel's evaluation of an application used to assess a student's creative ability and potential. This screening process improves the quality of the experience each student receives in creative courses and helps ensure that the quality of work produced by students is of the highest caliber and competitive by industry standards.

Requirements for the Degree Credit Hours
GEC/UC Requirements Varies
Required Advertising Courses: 25
Introductory Course (select one, can be taken before admission to major): 3
Creative Specialization Courses: 18
Second Major or Minor (hours vary according to choice)
Free Electives (hours vary to meet University residency and degree requirements)

*Courses must be taken before applying to the B.A. in Advertising – Creative Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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Graduate Studies




Faculty and Staff

Internships & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Communication Studies

Creative Computation


Film and Media Arts