Areas of Study

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B.A. in Advertising - Creative Specialization

Professional critique

Every year, industry professionals visit TAI Creative program students and provide a critique of the student work. View a gallery of images from the Fall 2012 critique.

The Temerlin Advertising Institute's Creative program prepares students for careers in art direction or copywriting. Admission to the program is selective and based upon a faculty panel's evaluation of an application used to assess a student's creative ability and potential. This screening process improves the quality of the experience each student receives in creative courses and helps ensure that the quality of work produced by students is of the highest caliber and competitive by industry standards.

Requirements for the Degree Credit Hours
GEC/UC Requirements Varies
Required Advertising Courses:
  • ADV 2374 Survey of Advertising*
  • ADV 3305 Business Writing
  • ADV 3385 Introduction to Creativity*
  • ADV 2375 Advertising, Society and Ethics
  • ADV 3376 Advertising Media
  • ADV 3393 Advertising Research
  • ADV 4106 Professional Seminar Series
  • ADV 4317 (or MKTG 3343) Consumer Behavior
  • ADV 4399 Advertising Campaigns
Introductory Course (select one, can be taken before admission to major):
  • ADV 2395 Digital Media Landscapes
  • ADV 3362 (or MKTG 3340) Marketing Principles of Advertising
Creative Specialization Courses:
  • ADV 2310 Word and Image, Art & Design
  • ADV 3395 Concepting
  • ADV 3360 Graphic Design OR ADV 4354 Copywriting
  • ADV 4385 Portfolio
  • ADV 4395 Advanced Portfolio
  • Graphic Design Elective
Second Major or Minor (hours vary according to choice)
Free Electives (hours vary to meet University residency and degree requirements)

*Courses must be taken before applying to the B.A. in Advertising – Creative Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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Faculty and Staff

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Art History

Arts Management and Arts Entrepreneurship

Communication Studies

Creative Computation


Film and Media Arts