Clubs and Student Competitions
SMU Ad Club
The SMU Ad Club is one of the several hundred collegiate chapters of the American Advertising Federation (AAF). The SMU Ad Club holds monthly meetings. The Ad Club faculty advisor is Mr. David Hadeler, Executive in Residence. Benefits of membership include opportunities such as the Most Promising Minority Student Program, Mosaic Career Fairs, Vance and Betty Stickell Student Internship Program, and the Verónica León Memorial Internship Program. Students are required to be a member of the SMU Ad Club to apply for SMU’s National Student Advertising Competition (NSAC) Ad Team. Membership dues are $50 annually.
Competitions are an important part of the advertising industry. Every academic year, TAI student work is selected to compete in local, regional, national, and international competitions. Students find that participating in competitions opens the door to internship and employment opportunities in the advertising industry in all major markets.
AAF NSAC Team (regional and national competition)
Students in this course are selected through an application process in the fall. You must be a member of the SMU Ad Club to apply for ad team. Ad team competes in the National Student Advertising Competition (NSAC) sponsored by AAF in the spring. Ad Team is coached by Mr. Peter Noble, Executive in Residence and Graduate Program Coordinator.
One Club College and Client Pitch Competition (international)
One of the most acclaimed advertising student competitions is the annual One Show College Competition. The One Club receives more than 900 entries from around the world in the categories of -- print, design, TV, innovative marketing and interactive media. Students who are awarded gold, silver, or bronze (the ultimate award in the creative advertising industry) receive $3,000, $2,000, and $1,000 respectively. Recent clients have been: Natural Resources Defense Council, Hybridcenter.org, Domino Sugar, the Newspaper Association of America, and Current Energy.
The Client Pitch competition offers the One Show College Competition entrants another chance to compete with their work. While the One Show college competition winners are selected based on the creative concept, the Client Pitch Competition is judged by the ability to give a persuasive presentation. The final teams give a live presentation to the panel of judges, including Creative Directors and the College Competition client executives. Students are chosen from among those currently enrolled in the Creative Program.
One Show Student Exhibition (international) – invitation only
Temerlin Advertising Institute has been honored to show work at the invitation-only One Show Student Exhibition several times. Last year, TAI was one of only 32 advertising programs in the country to receive this honor. Students asked to showcase their work are chosen by faculty from among current Creative Portfolio and Advanced Portfolio students.
Art Directors Club of Houston (regional)
Selected students from the TAI Creative Program have their work entered into this regional advertising competition based in Houston, TX. Past students have won gold, silver, and bronze awards as well as a special Judges’ Selection.
Student American Advertising Awards (formerly the ADDYS) (local, regional, national)
The AAF Student ADDY Awards Competition work is entered at the local level and can move up to regional and national judging (as is the work entered by professionals across the country). Selected students from the creative program have their work submitted in the AAF Dallas ADDY Competition at the end of the fall semester. Creative students have won bronze, silver, and gold at the local and regional levels.