Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Student Resources

Student Handbook

Current Temerlin Advertising Institute students should download the TAI Student Handbook. It includes a step-by-step guide to the internship process, faculty adviser contacts, and a comprehensive overview of the advertising major requirements. Download the Student Handbook in PDF format (4MB).

Internships

Internships offer a real-world opportunity for students to apply the principles learned in various advertising courses at a top advertising agency, design or media firm, branding company, or marketing and public relations organization. Students may be placed for the fall, spring or summer terms. Through weekly, midterm and final reports, the completion of an essay and the satisfactory accomplishment of 50, 100 or 150 hours of work, a student may earn one, two or three academic credit hours respectively.

Academic Advising

Acceptance to TAI does not automatically declare your major or minor in Advertising. We recommend you contact your current school of record to formally declare a major or minor in Advertising. Advertising majors will be assigned a TAI faculty advisor to assist with your program of study during your subsequent semesters.

Unlike the Dedman advising center, we do not have full-time staff advisors; instead TAI full-time faculty members serve as faculty advisors and professional mentors. Please keep in mind that your TAI faculty advisor is a full-time faculty member and an active industry professional, so his/her time is valuable. There is no one available on a walk-in basis so plan accordingly. All faculty members post office hours outside their offices and faculty are diligent about being available during that time.

See your faculty advisor BEFORE you go to see the degree counselors in the Meadows Academic Services office and BEFORE you register for classes. If you don’t know or aren’t sure who your faculty advisor is, please look at your Degree Progress Report (DPR); the name of your faculty advisor is located in the top right corner.

When registering or preparing to register for classes, don’t wait until the last minute. Register in a timely fashion to secure yourself an advertising course(s) for the coming semester.

Industry Press and Associations

Know the publications and websites that industry professionals live by. Read them. Absorb them. Many trade periodicals have student discounts. View a full list of advertising industry press and associations

Clubs and Student Competitions

Students in the Temerlin Advertising Institute have the opportunity to participate in the SMU Ad Club as well as numerous student advertising competitions. Learn more about clubs and student competitions at TAI

Education Abroad

There are a good number of excellent opportunities for TAI students through SMU’s Education Abroad programs. TAI faculty who have taught in various international study and immersion programs in England and India include Dr. Alvey, Mr. Gupta and Dr. Kendrick. There are opportunities in other countries where advertising courses are taught by international faculty. For more information visit the SMU Abroad page.

Areas of Study

Advertising

Undergraduate Studies

Graduate Studies

Alumni

Classes

Facilities

Faculty and Staff

Internships & Class Clients

Student Resources

Clubs and Student Competitions

Industry Press and Associations

Art

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