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Carrie La Ferle

Professor and Altshuler Distinguished Teaching Professor

Dr. Carrie La Ferle is a Professor and Director of Graduate Studies in the Temerlin Advertising Institute at SMU. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For the past 15 years she has been teaching classes in International Advertising and Advertising Ethics. Her research examines how culture impacts advertising and consumer behavior. She also looks at the impact of advertising on society through cause-related marketing initiatives and the technique of retouching models in advertising.

La Ferle’s work has appeared in over 40 publications, including articles published in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising and Journal of Business Research, among many others. Her research has been awarded a variety of grants and she is listed in several Who’s Who publications. She has been a Visiting Fellow at Nanyang Technological Institute in Singapore and taught International Advertising in Hong Kong.

La Ferle has received several awards, such as the Teacher-Scholar Award during her time at Michigan State University; the President’s Associates Outstanding Faculty Award in 2009 from SMU; and, in 2012, the Altshuler Distinguished Teaching Professor Award, SMU’s highest teaching recognition.

La Ferle has been an active member of the American Academy of Advertising for over 15 years, holding positions from newsletter editor to vice president. She is also a longtime member of the International Advertising Association and serves on the editorial review boards of many journals, including the Journal of Advertising. Prior to academia, Dr. La Ferle worked in agencies in Toronto, a media buying firm in Los Angeles and a licensing and merchandising company in Tokyo.


Ph.D. Advertising, University of Texas at Austin
M.A. Advertising, Michigan State University
B.A. Sociology, University of Western Ontario


International Advertising and Cross-cultural Consumer Behavior; Advertising’s Imprint on Society.


ADV 2375 – Advertising Ethics
ADV 3374 – International Advertising
ADV 6371 – Advertising as a Cultural Force


Areas of Study


Undergraduate Studies

Graduate Programs

Graduate Admissions

Classes (See Catalog)


Faculty and Staff


Internships, Employment & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts