Biography

Dr. Carrie La Ferle is a Professor in the Temerlin Advertising Institute at Southern Methodist University. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For over a decade, she has been teaching classes in International Advertising and Advertising Ethics. Her research examines how culture impacts advertising effectiveness and consumer behavior. She has examined issues of credibility, attitudes toward advertising, ethnic minority media use, language preferences, diffusion of innovations, and many other issues in relation to the intersection of culture and advertising. Other research interests include product placement and new media channels as well as assessing the effects of advertising on society.

Dr. La Ferle’s work has resulted in over 35 publications, including articles published in the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Global Marketing and Journal of Consumer Marketing, among others. Her research has been awarded a variety of grants and she is listed across several Who’s Who publications. She has been a Visiting Fellow at Nanyang Technological Institute in Singapore and, during her years of teaching and researching at Michigan State University, she received the prestigious university-wide Teacher-Scholar Award. Dr. La Ferle has been an active member of the American Academy of Advertising for over 10 years, holding positions from newsletter editor to vice president of the organization. She also serves on the editorial review boards of many journals including the Journal of Advertising. Prior to academia, Dr. La Ferle worked in the private sector at a major advertising agency in Toronto, a media buying firm in Los Angeles and a licensing and merchandising company in Tokyo.