Carrie La Ferle
Professor and Director of Graduate Studies
Dr. Carrie La Ferle is a Professor and Director of Graduate Studies in the Temerlin Advertising Institute at Southern Methodist University in Dallas, TX. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For over a decade, she has been teaching classes in International Advertising and Advertising Ethics. Her research examines how culture impacts advertising effectiveness and consumer behavior. She has examined issues of credibility, attitudes toward advertising, ethnic minority media use, language preferences, diffusion of innovations, and many other issues in relation to the intersection of culture and advertising. Other research interests examine the potential positive and negative effects of advertising on society including consumer socialization issues, cause-related marketing initiatives and the technique of re-touching models in advertising images.
Dr. La Ferle’s work has resulted in over 40 publications including articles published in, Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Business Research, Journal of Global Marketing and Journal of Consumer Marketing, among others. Her research has been awarded a variety of grants and she is listed across several Who’s Who publications. She has been a Visiting Fellow at Nanyang Technological Institute in Singapore and during her years of teaching and researching at Michigan State University, Dr. La Ferle received the prestigious university wide Teacher-Scholar Award for excellence in teaching and research.
Dr. La Ferle’s teaching and research efforts were again recognized in 2009 at SMU when she received the President’s Associates Outstanding Faculty Award. Most recently in 2012, Dr. La Ferle was awarded SMU’s highest teaching award, the Altshuler Distinguished Teaching Professor.
Dr. La Ferle has been an active member of the American Academy of Advertising for almost 15 years, holding positions from Newsletter Editor to Vice President of the organization. She is also a long time member of the International Advertising Association and serves on the editorial review boards of many journals including the Journal of Advertising. Prior to academia, Dr. La Ferle worked in agencies in Toronto, a media buying firm in Los Angeles and a licensing and merchandising company in Tokyo.
Education
Ph.D. Advertising, University of Texas at Austin
M.A. Advertising, Michigan State University
B.A. Sociology, University of Western Ontario
Research
International Advertising and Cross-cultural Consumer Behavior; Advertising’s Imprint on Society.
Teaching
ADV 2375 – Advertising Ethics
ADV 3374 – International Advertising
ADV 6371 – Advertising as a Cultural Force
Links