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Willie Baronet

ULEE 221
Willie Baronet

Willie Baronet

Stan Richards Professor in Creative Advertising

Willie Baronet is the former owner and creative director of GroupBaronet (now MasonBaronet). His advertising and design work has been featured in Communication Arts, Graphis, AIGA Graphic Design Annual, New York Art Directors Annual, The One Show (publication and exhibit), Print Casebooks, Annual Report Trends, The Type Directors Club Annual and Annual Report Design: A Historical Retrospective 1510-1990 (publication and exhibit), organized by the Cooper-Hewitt National Museum of Design. His print and broadcast work has received numerous medals from the Dallas Advertising League’s Tops Show, the Dallas Society of Visual Communications and the Houston Art Directors Club. In 1999, he was one of the jurors for the Communication Arts Illustration Annual.

In 2013, Baronet was named an AIGA Fellow for making a significant contribution to raising the standards of excellence in practice and conduct within our design community. This is the highest honor an AIGA chapter can bestow upon one of its senior-level members.

In his advertising career, Baronet has worked with clients in just about every industry. He is currently on the Board of Directors for the Dallas Society of Visual Communications, and the Advisory Board of the DFW AIGA. In the past he has served on the Board of Directors for TITAS, Despair, Inc., the North Texas ManKind Project and MergeMedia. In 2006, Baronet sold the company to long-time employee Holly Mason, and the company was renamed MasonBaronet.

Baronet is a 1982 graduate of the University of Southwestern Louisiana (now the University of Louisiana at Lafayette). He has taught advertising design at TCU, Brookhaven Community College in Dallas, Texas A&M at Commerce, and taught as visiting faculty for the M.A. Program at Syracuse University. Baronet was also the technical editor for the premier issue of Advertising for Dummies, though reluctant to admit it.

In May of 2011 Baronet graduated from the University of Texas at Dallas (UTD) with an M.F.A. in Arts & Technology.

His art has been featured in a number of group exhibitions including the 15th Annual “No Dead Artists” at the Jonathan Ferrara Gallery in New Orleans, La., “INVASIONEN/INVASIONS” at the Galerie Carolyn Heinz in Hamburg, Germany, and “500XPO 2012” at 500X in Dallas. Baronet also had a solo show called “HOME?” at the Hal Samples Gallery in Dallas, and has organized several interventionist art performances titled “We are all homeless.” He is currently a member of the art collectives “In Cooperation With Muscle Nation” and “CircleWerk.”

In addition to art and teaching, Baronet also does life and business coaching for select clients.


M.F.A. Arts & Technology, University of Texas at Dallas
M.A. Applied Arts: Advertising Design, University of Louisiana at Lafayette


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