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TAI Professor Mark Allen Judges BBB Video Contest

TAI Professor Mark Allen Judges BBB Video Contest

TAI Professor Mark Allen was one of six local advertising professionals to act as a judge for the BBB Serving North Central Texas’s video contest. Students from seven local high schools created 1-minute PSAs about BBB’s services to illustrate the … Continue reading

The post TAI Professor Mark Allen Judges BBB Video Contest appeared first on Temerlin Advertising Institute Happenings.

Meet TAI Adjunct Professor Tom Edwards

Meet TAI Adjunct Professor Tom Edwards

Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for the Temerlin Advertising Institute this semester. Professor Edwards is the chief digital officer at Agency, Epsilon, where he oversees brand planning, research, data design, digital strategy, digital experience, … Continue reading

The post Meet TAI Adjunct Professor Tom Edwards appeared first on Temerlin Advertising Institute Happenings.

TAI Professor Dr. Hye Jin Yoon Publishes on Corporate Responsibility Campaigns on Social Networking Sites in the Journal of Business Research

TAI Professor Dr. Hye Jin Yoon Publishes on Corporate Responsibility Campaigns on Social Networking Sites in the Journal of Business Research

TAI’s Associate Professor Dr. Hye Jin Yoon has a paper forthcoming in the Journal of Business Research, which has an impact factor of 3.354. With Dr. Yoon-Joo Lee and Nicole H. O’Donnel of Washington State University, she explored how number … Continue reading

The post TAI Professor Dr. Hye Jin Yoon Publishes on Corporate Responsibility Campaigns on Social Networking Sites in the Journal of Business Research appeared first on Temerlin Advertising Institute Happenings.

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