Articles by Jennifer Warren

Maria Langlois, Assistant Professor at the Cox School, published co-authored research on the positive experiences of nature on one's food choices.

SMU Cox Professor Jane Tan's research explores the innovative use of cryptocurrency in Ukraine’s 2022 fundraising campaign during Russia's attack. The study reveals key differences in donation trends between Bitcoin and Ethereum, influenced by crypto rewards.

Professor Rowena Gan of the ITOM department at SMU Cox published research on the economics of blockchain-based platforms and their tokens.

Finance Professor Alex Zhou of SMU Cox and his coauthors wanted to study what happened to bond market liquidity during the time of COVID.

When the world’s most valuable brands—Apple, Amazon, Google—enter new digital industries, do they encourage or discourage product market competition? In new research, Strategy Professor Wendy Bradley of SMU Cox and Julian Kolev of the U.S. Patents and Trademark Office analyze new products and services in the digital world, offering explanation about the rise of intangible assets among firms. This entirely new terrain of economic thought effectively blows up classical economic growth models and leans more in Schumpeter’s creative destruction.

The research goes beyond simply documenting that women are promoted less then men, the often-cited gender gap — it shows hard evidence that gender bias can explain why the gender gap exists. Their large-scale sample covers approximately 72,000 workers from over 1,000 mortgage companies, also known as shadow banks.

SMU Cox Professors Nuri Ersahin and Ruidi Huang find that state investment tax credits may deter reputable venture capitalists, altering startup dynamics negatively.

In an in-country study, SMU Cox Strategy Professor Wendy Bradley and her coauthor Caroline Fry at the University of Hawai'i highlight how the women of Sierra Leone view the path of entrepreneurship. It is a unique window into how a low-income country, plagued by headwinds, is choosing to move forward with its bright minds, and the role of women in rebuilding that future.

In a forthcoming paper, Accounting Professor Hemang Desai of SMU Cox and coauthors analyze firms’ carbon reduction pledges to understand the drivers behind pledges and whether the market finds them credible.

New research by Accounting Professor Hayoung Yoon of SMU Cox, with coauthors Thompson and Urcan, shows how presumably immaterial redacted information can have material consequences for investors.

New research by Professor Toby Muhlhofer of SMU Cox and co-authors focuses on valuing illiquid assets, specifically commercial real estate and related securities. They developed an approach that complements existing methods of valuation.

We are witnessing volatile times like no other —in stock markets, energy markets, geopolitics and supply chains—as the pandemic slowly leaves behind an undefinable economic wake. These factors become embedded in the valuations and earnings expectations of firms. Novel research by Accounting Professor Sean Wang of SMU Cox with his coauthors offers a new measure to identify those firms that are bellwethers, the firms that move markets and track the volatility reflected in the market. It’s like financial market rocket science.

In new research, SMU Cox Accounting Professor Sorabh Tomar with his coauthors highlight how diversity information influences jobseeker behavior—the “innovation” of their research being the specific focus on information.

Various types of analysts measuring environmental, social, governance (ESG) factors in the financial and corporate world come to the conclusion that the “E” is the most important part of the term, as either environment or emissions. In a new study by SMU Cox Marketing Professor Milica Mormann and coauthor Felix Mormann, they actually show the effects of general and specifically-worded climate risk ratings on investment choices, the E. The research illuminates how framing or communicating can influence behavior—their work cuts across the disciplines of behavioral finance, marketing and policy as it relates to the unceasing debate on ESG-related ratings’ effectiveness and more specific climate ratings.

Rarely a day goes by where an incidence of supply chain disruption isn’t discussed in the media, particularly the semiconductor industry’s woes. Supply chain research has often centered on shock transmission, how events like the earthquake in Japan or Thai floods in 2011 affect firms’ supply chains. However, missing from the equation are insights into how firms are affected by supply chain risk—quantified at the firm level—and how they respond. New research by SMU Cox finance Professor Ruidi Huang with Ersahin and Giannetti reveals novel insights into the nature of supply chain risk. “No one really knows the real supply chain risk at the firm level,” Huang emphatically states.

In new research, assistant professors of marketing Matthew Fisher and Mili Mormann shed light on a surprising, persistent mistake that consumers make with important consequences.

New research observes how technology companies altered their intellectual property (IP) portfolio strategies after a period of piracy motivated more diversified innovation strategies.

Research by SMU Cox's Feng Zhang reveals that over two-thirds of U.S. equity mutual funds underperform the SPY ETF after fees, costing investors $1.02 trillion.

In interesting research with my co-authors Canan Savaskan and Tom Tan of SMU Cox, we analyzed this cookie selling process.

Most technology firms—and today everybody considers themselves a technology firm—think piracy is a bad thing. However, the “shock” of piracy was found to lead large technology firms like Microsoft and Adobe to innovate more, according to new findings. In the study, SMU Cox Strategy Professor Wendy Bradley and co-author Julian Kolev observe how technology companies altered their intellectual property portfolio strategies after a period of piracy. For firms that rely on software code, and these large tech firms are shrouded in code, how do you protect it?

In new research by ITOM Professor Sreekumar Bhaskaran of SMU Cox and co-authors, they re-think the congestion challenge and offer a new perspective about the traditional approaches of using the levers of price and quality.

Finance Professor Ruidi Huang of SMU Cox and his coauthors show how firms react to natural disasters and what actions can help supply chains stay resilient.

The VIX index is the most renowned volatility index, gauging investor fear or uncertainty about the economy. In new research, Accounting Professor Sean Wang of SMU Cox and his co-authors identify a group of firms that move in tandem with the VIX and find that these firms essentially act as bellwether firms, microcosms of the market itself. These firms, mini-economies unto themselves, pass along information—for example, through their insider trading and earnings announcements—to the market about the economy and its future performance. It’s a big idea.

Working in the same space, working in a co-location set up, is said to improve mental health. Read the research.

In a study by SMU Cox Finance Professor Tarun Patel political polarization was shown to impact the economy through a study of mergers.

In a new study, researchers try to understand how essential workers co-workers treat each other and what it means for the workplace of the future.

Marketing Professor Wayne Taylor of SMU Cox and co-author Brett Hollenbeck analyze the competitive “spatial” landscape surrounding the customer and identify actionable marketing insights.

In his research, SMU Cox Assistant Professor of Accounting Sean Wang develops a method for measuring intangible capital assets.

In her research, SMU Cox finance professor Anna Cororaton explores the Paycheck Protection Program — used to aid U.S. businesses during COVID-19.

Retrieving data. Wait a few seconds and try to cut or copy again.

ITOM Professor Vishal Ahuja of SMU Cox and co-authors research some of the unintended consequences from the Wright Amendment repeal.

Accounting Professor Sorabh Tomar of SMU Cox sets out on his research journey about greenhouse gas emissions disclosures by facilities.

Cox School professors drive research excellence, enhancing business practices and policy, and contributing valuable insights to industry and academia.