Digital Strategy

In today’s always-on, always-connected business landscape, your company has to leverage the entire range of digital technologies—from social media and mobile to the Internet of Things—to compete effectively and deliver stakeholder value.

This program will position you to make current and emerging technologies an integral—and effective—part of your overall business strategy. You’ll understand how to leverage technology in business processes, products and services, and interactions with customers, suppliers and partners. You’ll learn a comprehensive, multifunctional planning approach, developed by Professors Amit Basu and Steve Muylle, that encompasses every aspect of your organization—from marketing and operations to workforce considerations and cultural impact—to guide digital strategy and drive digital innovation.

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  • Dates

    3/24/2020 8:30:00 AM - 3/26/2020 4:30:00 PM

  • Format

    Tuesday - Thursday, 8:30 a.m.– 4:30 p.m.
  • Location

    James M. Collins Executive Education Center

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    CPE Hours 24

  • Price

    $3,995; Group discounts available when multiple attendees from the same organization register together. Register 30 days before the program starts for a $200 early registration discount.

    Upon successful completion of the program, participants receive a certificate.

    To learn more about the program, contact us at 214.768.3335 or

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  • Topics

    Developing a digital strategy and building it into your business model
    Using that strategy to drive digital initiatives
    The processes you should support—online and offline
    Choosing initiatives that go beyond transactions to support customer decision-making
    Stimulating product innovation and benefiting from customer collaboration
    Controlling big data and business intelligence
    Winning with social and mobile
    Innovative customer engagement in social networks
    The performance measures that really count
    Measuring return on investment from digital initiatives
    The change management implications of digital transformation

  • Who Should Attend?

    Managers or directors, and their teams that oversee marketing efforts, IT initiatives or innovation
    Individuals who understand or seek to understand the power of digital strategy
    Influencers who are in a position to affect change within their organization, but need the digital strategy framework with which to do it

  • Schedule

     SMU Logo Tuesday Wednesday Thursday
     8:30 a.m. – Noon

    Introduction to Digital Strategy

    Amit Basu


    Identifying and Prioritizing
    Digital Initiatives

    Steve Muylle


    Digitization and Change Management

    Ulrike Schultze

     1:00 p.m. - 4:30 p.m.  

    Digital Innovation Framework

    Steve Muylle


    Identifying and Prioritizing
    Digital Initiatives, cont.

    Steve Muylle


    Evaluating Digital Strategy and Incentives

    Amit Basu & Steve Muylle

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Next Steps

Questions? Not sure which program fits your needs? Reach out to our team.