Bachelor of Science in APSM with a Sport Management Concentration

Sport Management (SM) is a concentration within the undergraduate major in Applied Physiology and Sport Management (APSM). This concentration provides a rigorous curriculum for understanding management principles required of professionals in the industry of sport.

The required introductory class for students interested in applying for the Sport Management Concentration is APSM 2310 - Contemporary Issues in Sport Management.

Academic coursework and experiential learning opportunities within this program prepare students for a variety of possible career paths including:

  • Sports marketing
  • Management of professional, collegiate or amateur sport organizations
  • Representation of professional athletes
  • Sport public relations
  • Sport facility and event management
Group of students appearing on ESPN College GameDay pregrame broadcast

The APSM major leads to a Bachelor of Science with an emphasis in either Applied Physiology and Enterprise or Sport Management. Both concentrations require coursework in the physiological sciences and business.

The core curriculum is required of all APSM majors and introduces the discipline; establishes the scientific basis of health, fitness and human performance; introduces the business principles and skills necessary to establish and maintain a sports-related or fitness-related business; and familiarizes students with the legal and ethical aspects of the fitness, health and sport industries.

The program culminates in a mentored senior project. The two primary content areas of science and management are integrated by the organizing principle of evidence-based practice, which parallels the mission of the Simmons School of Education and Human Development to integrate theory, research and practice.

Esports Business Management Certificate 

SMU works with some of the most accomplished names in the world of esports. From local entrepreneurs, to business owners around the country, you will learn from some of the best and brightest who are involved in just about every aspect of Esports: team building, the business of esports (management, finance, risks, and more), fan engagement, streaming strategies, sponsorship, tournament design, and much more.

The Esports Business Management Certificate consists of six required 12 contact hour courses (72 contact hours total) which offer a mix of asynchronous material and weekly live online meetings with your instructor. You may complete the recorded asynchronous material at your own pace prior to each corresponding live session. The certificate can be completed in as few as 6 months.