Sport Management Concentration

The APSM major will lead to a Bachelor of Science with an emphasis in either Applied Physiology and Health Management, Sport Management or Sport Performance Leadership. All specializations require coursework in the physiological sciences and business.

The core curriculum introduces the discipline; establishes the scientific basis of health, fitness and human performance; introduces the business principles and skills necessary to establish and maintain a sports-related or fitness-related business; and familiarizes students with the legal and ethical aspects of the fitness, health and sport industries. The program culminates in a mentored senior project.

The two primary content areas of science and management are integrated by the organizing principle of evidence-based practice, which parallels the mission of the Simmons School to integrate theory, research and practice.

Due to the explosion of interest in sport as a business, curricula to prepare management professionals are growing in number and prevalence. Further, as the business of sport becomes more complex, the preparation of professionals has become increasingly sophisticated, relying heavily on successful business theories and principles.

The academic discipline of sport management relies heavily on valid research and practices from organization and information management systems, including: budgeting, accounting, managing events, managing personnel and facilities, controlling, directing, evaluating, leading, writing, selling, working with media, developing publications, keeping game notes and statistics, interviewing, promoting, advertising, and fundraising.

Sport Management Specialization Courses - 24 Credit Hours

Course Code Course Title Credit Hours
APSM 2310 Contemporary Issues in APSM (Intro course for SM) 3
APSM 3372 Advanced Public Relations * 3
APSM 4345 Sport Marketing * 3
APSM 4371 Revenue in Sports * 3
APSM 4372 Sports Facility & Event Management * 3
APSM 4373 Sport Management Practicum * (Jr Standing)
Recommended to precede APSM 4345, APSM 3372, APSM 4371, APSM 4372
APSM 4672 Sport Management Internship * (Pre-Req APSM 4373; Req: Sr. Standing) 6

APSM Core Courses for Sport Management - 15 Credit Hours

Course Code Course Title Credit Hours
APSM 3311 Exercise Physiology * 3
APSM 3322 Functional Biomechanics * 3
APSM 3340 Applied Management Skills in Sports and Fitness * 3
APSM 3332 Legal and Ethical Aspects of Fitness and Sport * 3
APSM 4315 Senior Project
(STAT 2301 OR 2331)
* Pre-Req of APSM 2310

Free Electives - by faculty invitation only (1-3 credit hours)

- APSM 4160, 4260, 4360 Teaching Practicum
- APSM 4261, 4361 Research Practicum