Mass Communication

Policy number: 5.12

Policy section: Development and External Affairs

Revised Date: January 3, 2019

1.  Definitions

Definitions of capitalized terms are set forth in Appendix A.

2.  Policy Statement

At the direction of the Vice President for Development and External Affairs (“the Vice President”) or his/her designee, the Division of Development and External Affairs (“DEA”) shall have sole authority for creating and disseminating Public Communications on behalf of the University and its Schools and Units, following established guidelines.

3.  Purpose

The purpose of this policy is to coordinate strategies and tactics related to the dissemination of information to University external constituencies.

4.  Applicability

All faculty, students, staff, volunteers, and contractors are expected to comply with this policy.

5.  Questions

Questions regarding this policy are to be directed to the Office of the Vice President.

6.  Department Administrative Rules, Procedures, and Guidelines

Development and External Affairs will create and maintain guidelines and procedures related to this policy.

Appendix A: Definitions

“Mass Communications” refers to all information distributed to SMU external constituencies in large quantities, through printed, electronic or other means of transmission.

“School” refers to SMU’s six schools and one college, and departments and programs within.

Revised: January 3, 2019

Adopted: January 2, 2019