Policy number: 5.12
Policy section: Development and External Affairs
Revised Date: January 3, 2019
Definitions of capitalized terms are set forth in Appendix A.
2. Policy Statement
At the direction of the Vice President for Development and External Affairs (“the Vice President”) or his/her designee, the Division of Development and External Affairs (“DEA”) shall have sole authority for creating and disseminating Public Communications on behalf of the University and its Schools and Units, following established guidelines.
The purpose of this policy is to coordinate strategies and tactics related to the dissemination of information to University external constituencies.
All faculty, students, staff, volunteers, and contractors are expected to comply with this policy.
Questions regarding this policy are to be directed to the Office of the Vice President.
6. Department Administrative Rules, Procedures, and Guidelines
Development and External Affairs will create and maintain guidelines and procedures related to this policy.
Appendix A: Definitions
“Mass Communications” refers to all information distributed to SMU external constituencies in large quantities, through printed, electronic or other means of transmission.
“School” refers to SMU’s six schools and one college, and departments and programs within.
Revised: January 3, 2019
Adopted: January 2, 2019