Mass Communication

Policy number: 5.12

Policy section: Development and External Affairs

Revised Date: December 14, 2020

1. Definitions

Definitions of capitalized terms are set forth in Appendix A.

2. Policy Statement

At the direction of the President, the Vice President for Development and External Affairs (“the Vice President”) and the Division of Development and External Affairs (“DEA”) will have authority for creating and disseminating Public Communications on behalf of the University and its Schools and Units, following established guidelines.

3. Purpose

The purpose of this policy is to coordinate strategies and tactics related to the dissemination of information to University external constituencies.

4. Applicability

All faculty, students, staff, volunteers, and contractors are expected to comply with this policy.

5. Questions

Questions regarding this policy are to be directed to the Office of the Vice President.

6. Department Administrative Rules, Procedures, and Guidelines

Development and External Affairs will create and maintain guidelines and procedures related to this policy.

Appendix A: Definitions

“Mass Communications” refers to all information distributed to SMU external constituencies in large quantities, through printed, electronic or other means of transmission.

“School” refers to SMU’s seven schools and one college, and departments and programs within.

Revised: December 14, 2020

Adopted: January 2, 2019

The official University Policy Manual is housed in the Office of the University Secretary. The University Secretary is responsible for maintaining new and updated policies and for maintaining this website. Should the official University Policy Manual conflict with any internal policies, procedures, departmental administrative rules, or guidelines, that may be contained in manuals provided by schools, departments, or divisions within the University, the official University Policy Manual controls.

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