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Phase One success; training and onboarding content in development
We are pleased to share the latest SMU email marketing initiative progress with Salesforce Marketing Cloud. Our pilot users in the Cox School of Business, Meadows School of the Arts, Annual Giving and Alumni Relations, and Marketing and Communications are experiencing notable success with the new platform, using its features to engage their alumni and…
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IP warming success, data integration and initial rollout
The IP warming process, crucial for smooth email delivery, is going well and will conclude by April 11. This process gradually increases email volume, establishing trust with email providers to ensure our messages are delivered effectively and avoid being flagged as spam. In terms of data integration, progress has been made in combining common and…
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UAT and pilot training underway, Governance Committee at work
We are making important progress toward going live with the first phase of the email marketing project. Virtual training for pilot users of the Salesforce Marketing Cloud Email Studio platform begins this week, and additional training resources and new FAQs about Email Studio and Journey Builder are available on the project website. User Acceptance Training…