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Faculty Directory

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Edward Fox

Associate Professor of Marketing
W.R. & Judy Howell Director, JCPenney Center for Retail Excellence

Ph.D., Marketing, University of Pennsylvania, Wharton School, 1999
M.A., Marketing, University of Pennsylvania, Wharton School, 1999
M.Mgt. (with Distinction), Marketing, Northwestern University, J.L. Kellogg School of Management, 1993
M.S. (with Distinction), Marketing Communications, Northwestern University, Medill School of Journalism, 1993
B.S., Engineering, United States Military Academy, West Point 1981

Fincher 301


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Retail Management
Retail Analytics
Statistics and Marketing Research

Professor Fox's teaching interest is in using data to make managerial decisions, in particular retailing-related decisions.  Relevant data may come from secondary sources, surveys or designed experiments.


Retail Management, including assortment, pricing, promotion, and store location decisions
Consumer Shopping Behavior
Shopper Loyalty

Professor Fox's main research interests involve the modeling of phenomena important to retail decision-makers, including the shopping behaviors of their customers. Increasingly, these behaviors can be observed or inferred from customer-level data. His approach to the modeling of shopping behaviors builds on economic foundations to accommodate the complexities of real-world data.


Briesch, Richard A., William R. Dillon and Edward J. Fox (2013) “Destination Categories and Store Choice,” Marketing Science, 32 (3), 488-509.

Fox, Edward J., Laura E. Norman and John H. Semple, “Choosing an n-Pack of Substitutable Products.”

Fox, Edward J., William R. Dillon and John H. Semple, “A Model of Multi-Store Shoppers’ Buying Decisions.”

Fox, Edward J., and John H. Semple, “A General Approximation for the Distribution of Count Data with Applications to Inventory Modeling.”


Edward J. Fox is Associate Professor of Marketing and the W.R. & Judy Howell Director of the JCPenney Center for Retail Excellence at the Southern Methodist University (SMU) Cox School of Business.  His research focuses on retail management, shopping behavior, and statistical analysis.  Professor Fox earned PhD and MA degrees from the Wharton School at the University of Pennsylvania, MBA and MS degrees from Northwestern University, and a BS degree from the United States Military Academy at West Point.

Professor Fox’s articles have appeared in top academic journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Operations Research, Journal of Business, and Journal of Retailing, as well as in the trade press.  His observations about marketing and retailing have been carried in the New York Times, Business Week, Wall Street Journal, USA Today, Fox News, Newsweek Japan, Fast Company magazine, the Diane Rehm Show, NPR Marketplace, the Christian Science Monitor, and Women’s Wear Daily, among others.  He has also consulted with a number of companies about marketing and retail management.

Before coming to the SMU Cox School, Professor Fox was Research Director of the Center for Retail Management and Adjunct Assistant Professor of Marketing at the J.L. Kellogg School of Management at Northwestern University.  He worked extensively with a leading grocery retailer and several packaged goods manufacturing companies to re-engineer “category management,” a market-driven approach to packaged goods retailing.  Professor Fox co-wrote the “Category Management Implementation Guide Series,” a set of practical guides to category management implementation.