Professor of Marketing
Corrigan Research Professor
Research Fellow, National Center for Arts Research
PhD, Northwestern University, 1995
MBA, Rice University, 1991
BS, Carnegie Mellon University, 1981
Modeling how marketing activities affect consumer choice of brands, stores, and channels
Modeling how firm activities affect arts performance
With E. Harvey, G. Voss, Z. Voss, "Agglomeration and Competitive Effects in Urban Marketplaces"
With S. Jap, J. Thomas, "B2B MULTICHANNEL BEHAVIOR: MANAGING ASSORTMENTS, PRODUCT CONDITION, AND PRICES"
With B. Dillon, E. Fox (2013) "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science
With R. Seethuraman and G. Tellis (2011), "How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities," Journal of Marketing Research
MAST 6201 Managerial Statistics
MKTG 6222 New Products
MAST 6251 Applied Predictive Analytics I