Faculty Directory

Student with Book and Laptop
Richard Briesch

Richard Briesch

Marketing

Professor of Marketing
Corrigan Research Professor
Research Fellow, National Center for Arts Research

PhD, Northwestern University, 1995
MBA, Rice University, 1991
BS, Carnegie Mellon University, 1981

Fincher 305

214-768-3180
Email

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Bio

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Research

Modeling how marketing activities affect consumer choice of brands, stores, and channels
Modeling how firm activities affect arts performance


Recent publications

With E. Harvey, G. Voss, Z. Voss, "Agglomeration and Competitive Effects in Urban Marketplaces"

With S. Jap, J. Thomas, "B2B MULTICHANNEL BEHAVIOR: MANAGING ASSORTMENTS, PRODUCT CONDITION, AND PRICES"

With B. Dillon, E. Fox (2013) "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science

With R. Seethuraman and G. Tellis (2011), "How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities," Journal of Marketing Research


Teaching

MAST 6201 Managerial Statistics
MKTG 6222 New Products
MAST 6251 Applied Predictive Analytics I