Sport Management

Curriculum

The APSM major will lead to a Bachelor of Science with an emphasis in either Applied Physiology & Health Management, Sport Management or Sport Performance Leadership. All specializations require coursework in the physiological sciences and business.

The core curriculum introduces the discipline; establishes the scientific basis of health, fitness and human performance; introduces the business principles and skills necessary to establish and maintain a sports-related or fitness-related business; and familiarizes students with the legal and ethical aspects of the fitness, health and sport industries. The program culminates in a mentored senior project.

The two primary content areas of science and management are integrated by the organizing principle of evidence-based practice, which parallels the mission of the Simmons School to integrate theory, research and practice.

Due to the explosion of interest in sport as a business, curricula to prepare management professionals are growing in number and prevalence. Further, as the business of sport becomes more complex, the preparation of professionals has become increasingly sophisticated, relying heavily on successful business theories and principles.

The academic discipline of sport management relies heavily on valid research and practices from organization and information management systems, including: budgeting, accounting, managing events, managing personnel and facilities, controlling, directing, evaluating, leading, writing, selling, working with media, developing publications, keeping game notes and statistics, interviewing, promoting, advertising, and fundraising.

Sport Management Specialization Courses
24 Credit Hours

Course Code

Course Title

Credit Hours

APSM 2310 

Contemporary Issues in APSM (Intro course for SM)

3

APSM 3372 

Advanced Public Relations *

3

APSM 4345

Sport Marketing *

3

APSM 4371

Revenue in Sports *

3

APSM 4372

Sports Facility & Event Management *

3

APSM 5371

Sport Management Practicum * (Jr Standing)
Recommended to precede APSM 4345, APSM 3372, APSM 4371, APSM 4372

3

APSM 5672

Sport Management Internship * (Pre-Req APSM 5371; Req: Sr. Standing)

6

APSM Core Courses for Sport Management
15 Credit Hours

Course Code

Course Title

Credit Hours

APSM 3311 

Exercise Physiology *

3

APSM 3322 

Biomechanics *

3

APSM 3340

Applied Management Skills in Sports and Fitness *

3

APSM 3332

Legal and Ethical Aspects of Fitness and Sport *

3

APSM 5300

Senior Project * 
(STAT 2301 OR 2331)

3

* Pre-Req of APSM 2310

Free Electives - by faculty invitation only (1-3 credit hours)

- APSM 5160, 5260, 5360 Teaching Practicum 
- APSM 5261, 5361 Research Practicum