Shawn Gensch served as EVP, Chief Customer Officer at JCPenney from June 2019 through March 2020. Gensch oversaw all aspects of the company’s marketing strategies and initiatives and was responsible for driving customer-centric strategies to grow traffic, engagement and customer retention. Additionally, he was responsible for revitalizing the Company’s brand, leading marketing initiatives across all channels, shaping the company’s messaging and delivering an outstanding digital experience to JCPenney customers.
Prior to joining the company, Gensch was chief customer officer at Sprouts Farmers Market, overseeing their brand and category marketing strategy, national expansion, digital marketing, guest insights, customer relations, advertising, social media, private label brand strategy and public relations. Prior to Sprouts, Gensch co-founded and served as chief executive officer of iAMroyalist, Inc., a consumer driven loyalty platform, and spent 10 years at Target Corporation in positions of increasing responsibility. While at Target, he served as senior vice president of marketing where he led all media strategy, public relations, social media, strategic partnerships, and experiential and lifestyle marketing efforts. He also served as vice president, brand marketing, vice president, financial product design and development and president of Target Bank. Before joining Target Corporation in 2003, Gensch worked in various roles in the structured finance, insurance, banking and related consulting industries, and served as vice president and assistant treasurer of Green Tree Financial Corporation. He began his career at KPMG.
Gensch holds a Bachelor of Science degree in accounting from University of Wisconsin-Eau Claire and since 2016, has served on the board for onenten, a Phoenix, AZ-based organization that envisions a world where all LGBTQ youth and young adults are embraced for who they are, actively engaged in their communities, and empowered to lead.