Digital Marketing Certificate
Learn and network with accomplished DFW marketing leaders that offer real-world insight.
Acquire in-demand digital marketing skills that suit your interests and goals while preserving work/life balance.
Attain critical digital marketing skills to apply immediately in your work for a quick return on investment.
Monday evenings
Electives meeting once per week, schedules vary
6+ months
On Campus
Monday evenings
Electives meeting once per week, schedules vary
6+ months
Live Online
Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Stay on top of this fast-moving field with knowledge and skills taught by industry leaders who will share tried-and-tested tactics for success.
Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. Gain a professional credential with the potential to help grow your career and increase your salary.
Academic rigor meets real-world application in every SMU class, through curriculum developed in consultation with DFW’s leading marketing teams. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. And you’ll meet and network with classmates from various industries.
Our fast-paced program can be completed in as little as six months, though most students complete all of their courses over two terms, or about nine months. You’ll have a maximum of 18 months to complete all required coursework and be on your way to earning your digital badge!
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SMU Digital Marketing Certificate Success Stories
"I learned new skills and discovered possible opportunities for a new direction in my career."
"The certificate helped me broaden my knowledge in these areas and helped me feel more comfortable with these topics."
"[This certificate helped me] learn up to date techniques in an industry in which I am considered 'old school.'"
"Making connections with classmates and teachers [was the most valuable part of my experience]."
"Teaching has made me better and more passionate about my craft."
Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. He is principal at 10 Louder, a marketing consultancy based in Dallas. Read more.
Average annual salary for marketing managers in Texas.
Projected increase in employment by 2024 for marketing managers.
Top job titles include digital marketing manager, sales executive.