Strategic Thinking for Competitive Advantage

Register now for a provocative two-day program that explores the new rules and realities for creating a sustainable competitive advantage in an increasingly crowded world. Through interactive sessions, small group work and case studies, you'll discover and practice the capabilities, mindset and toolkit it takes to build a courageous, flexible strategy for a stronger future. Learning and strategizing with professionals from across industries, you'll roll up your sleeves and gain mastery in the important new mindset of dynamic strategic thinking. You'll reframe how you think about strategy and come away with the tools and network to help you be a more powerful force in leading your organization forward.

  • Dates

    10/24/2023 9:00 AM - 10/25/2023 4:00 PM

  • Format

    Two Weekdays
  • Location

    On Campus

    CPE Hours: 16

    Credly digital certificate awarded upon course completion.

  • Price

    In person on campus - $2,995

    $200 off if you enroll 30 days before program start date.

    Most companies offer tuition reimbursement for SMU programs, check with your HR department for details.

    Call 214.768.3335 or email

  • Topics

    • Rethinking strategy and strategic thinking
    • Unpacking competitive thinking
    • Understanding how value is created
    • Introduction of the competitive value model
    • Deep dive on who you serve and what you know about them
    • Getting to a reality-based view of what the market is telling you
    • Articulating who you are, your POV and your ambition
    • Identifying unique strengths and real obstacles
    • Seeing and evaluating better opportunities based on your unique position
    • Crafting dynamic strategies to compete competitively
    • Building a case for change and influencing the organization to act
    • Adapting at the pace of the market
  • Who Should Attend?

    • Chief officers and executives in organizations of all sizes
    • Senior leaders in marketing, brand and product management, innovation, finance, human resources helping shape the future direction of their organization
    • Entrepreneurs and consultants

Course Certification

CredlyBadge - Strategic Thinking

We have partnered with Credly to translate the learning outcomes you’ve demonstrated into a badge, issued and managed through Credly's digital badging platform. Click here to learn more about this Credly certification.

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Next Steps -

Questions? Not sure which program fits your needs? Reach out to our team.