Greg Durham

Visiting Professor of Finance

PhD, Arizona State University


View CV
  • Bio

    Dr. Gregory R. (Greg) Durham is a Visiting Professor of Finance at the Cox School of Business at Southern Methodist University, having joined the Cox School faculty in August 2021. He has also been on the faculty at Indiana University’s Kelley School of Business (Indianapolis), the University of Texas at Dallas, and Montana State University. Dr. Durham received his undergraduate degree in electrical engineering from Montana State University, his MBA degree from The University of Texas at Austin, and his PhD degree from Arizona State University. Professor Durham has taught a wide variety of courses at the doctoral, graduate, and undergraduate levels; he has received five college‐wide awards for Outstanding Teaching. His research has been published in the Journal of Finance, Quarterly Review of Economics, and Journal of Sports Economics. Also, Greg enjoys hiking, biking, spending time at coffee shops, traveling (mostly to India, central Mexico, & eastern Europe), attending live‐music shows and festivals, and getting to know many people from all walks of life.
  • Teaching

    Financial Management (Introductory & Intermediate), Corporate Finance (Introductory & Intermediate), and many others
  • Research

    Behavioral Finance, Efficiency of Markets (including Sports Wagering Markets), Asset Pricing, and Finance Pedagogy
  • Select Publications

    Durham, G., Kerins, F., and Woodland, A. (2019). Deriving Three Key Cash Flow Equations Using the Dynamic Identity Approach. Advances in Financial Education, Summer, 61-84. Durham, G., and Santhanakrishnan, M. (2016). Ticker fluency, sentiment, and asset valuation. Quarterly Review of Economics and Finance, 61, 89-96. Durham, G. (2013). Behavioral Finance and Point-Spread Wagering Markets. In L. Vaughan Williams and D. Siegel (Eds.) The Oxford Handbook of the Economics of Gambling. Oxford, UK: Oxford University Press. Durham, G., and Santhanakrishnan, M. (2012). Point-Spread Wagering Markets’ Analogue to Realized Return in Financial Markets. Journal of Sports Economics, 13(5), 554-566. Durham, G., and Perry, T. (2008). The Impact of Sentiment on Point Spreads in the College Football Wagering Market. Journal of Prediction Markets, 2(1) 1-27. Durham, G. and Santhanakrishnan, M. (2008). The Relative Importance of Strength versus Weight in Processing New Information in the College Football Wagering Market. Journal of Prediction Markets, 2(2), 13-28. Kramer, B. and Durham, G. (2006). Fraud Education for Business Majors.. Fraud Education for Business Majors. Journal of the Academy of Business Education, 7(2). Durham, G., Hertzel, M., and Martin, S. (2005). The Market Impact of Trends & Sequences on Performance: New Evidence. Journal of Finance, 60(5), 2551-2569.