Strategic Thinking for Competitive Advantage

Register now for a provocative two-day program that explores the new rules and realities for creating sustainable competitive advantage in an increasingly crowded world. Through interactive sessions, small group work and case studies, you'll discover and practice the capabilities, mindset and toolkit it takes to build a courageous, flexible strategy for a stronger future. Learning and strategizing with professionals from across industries, you'll roll up your sleeves and gain mastery in the important new mindset of dynamic strategic thinking. You'll reframe how you think about strategy and come away with the tools and network to help you be a more powerful force in leading your organization forward.

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  • Dates

    10/6/2021 9:00:00 AM - 10/7/2021 4:00:00 PM

  • Format

    Two Weekdays
  • Location

    Live Online

    CPE Hours: 16

  • Price


    Most companies offer tuition reimbursement for SMU programs, check with your HR department for details.

    *Cost reflects early purchase discount. Only highest discount applies. Expires September 22.

    Call 214.768.3335 or email

  • Topics

    • Rethinking strategy and strategic thinking
    • Unpacking competitive thinking
    • Understanding how value is created
    • Introduction of the competitive value model
    • Deep dive on who you serve and what you know about them
    • Getting to a reality-based view of what the market is telling you
    • Articulating who you are, your POV and your ambition
    • Identifying unique strengths and real obstacles
    • Seeing and evaluating better opportunities based on your unique position
    • Crafting dynamic strategies to compete competitively
    • Building a case for change and influencing the organization to act
    • Adapting at the pace of the market
  • Who Should Attend?

    • Chief officers and executives in organizations of all sizes
    • Senior leaders in marketing, brand and product management, innovation, finance, human resources helping shape the future direction of their organization
    • Entrepreneurs and consultants
  • Schedule

     SMU Logo Tuesday Wednesday
     9:00 a.m. – Noon

    Understanding Sources and Drivers
    of Competitive Advantage

    Tim Sutton


    Building the Foundation for Competitive
    Advantage Based on Your Customer Needs

    Tim Sutton

     1:00 p.m. - 4:00 p.m.  

    Rethinking Strategy for Today's
    Fast Changing Environment

    Tim Sutton


    Developing Your Guiding Strategy and
    Adapting It at the Speed of Business

    Tim Sutton

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Next Steps -

Questions? Not sure which program fits your needs? Reach out to our team.