Advanced Marketing Certificate Program

AMCP Schedule

The 2021 schedule will be available soon

  • Topics, Times & Teachers

    AMCP classes are taught by the same graduate school professors and pre-eminent business executives who teach in the SMU Cox School of Business MBA program — recognized as one of the top graduate business programs in the world.

    These interactive class sessions are supplemented with student networking dinners, breakout sessions and case discussions, panel discussions with industry leaders, and faculty mentoring so as to get the most real-world knowledge out of the program.

    Additional Program Details

  • Consumer Behavior

     Consumer Behavior | in the information-rich environment Dr. Dan Howard

  • Customer Engagement

    Customer Engagement | through CX, journey mapping and rewards program Dr. Marci Armstrong

  • Branding

    Branding | everything from lo-tech to hi-tech; soft goods to services Dr. Raj Sethuraman

  • Segmentation

    Segmentation | with step-by-step positioning techniques Mr. Clyde Rupert

  • Omni-Channel marketing

    Omni-channel Marketing | creating value at multiple touch points Ms. Rita Egeland

  • Managing your marketing career

    Bonus class - Managing your Marketing Career Mr. Dennis Grindle

  • Advertising

    Advertising | how it works (and doesn't) in our new digital world Mr. David Hall

  • Pricing

    Pricing | global, competitive, dynamic Mr. Gary Orosy

  • Strategic Marketing

    Strategic Marketing | in a fast-changing environment Dr. Tassu Shervani

  • Web based selling

    Web-based Selling and Digital Marketing | building an integrated digital marketing ecosystem Mr. John Keehler

  • Social Marketing

    Social Marketing | using social platforms to meet business objectives Mr. John Keehler

  • Graduation

    Graduation - Congratulations!