Advanced Marketing Certificate Program

AMCP Schedule Fall 2019


We meet Tuesday evenings from 6:30 - 9:30pm

All classes are in the Collins Center, Room 100, unless noted*

Dinner is served in Room 107, Bank of Texas Dining Room

  • Topics, Times & Teachers

  • Consumer Behavior

    Sept 10
     Consumer Behavior | in the information-rich environment Dr. Dan Howard
  • Customer Engagement

    Sept 17
    Customer Engagement | through CX, journey mapping and rewards program Dr. Marci Armstrong
  • Segmentation

    Sept 24, *in EY Gallery,
    Fincher Bldg
    Segmentation | with step-by-step positioning techniques Mr. Clyde Rupert
  • Branding

    Oct 1
    Branding | everything from lo-tech to hi-tech; soft goods to services Dr. Raj Sethuraman
  • Omni-Channel marketing

    Oct 8
    Omni-channel Marketing | creating value at multiple touch points Ms. Rita Egeland
  • Managing your marketing career

    Wed, Oct 9
    Bonus class - Managing your Marketing Career Mr. Dennis Grindle
  • Advertising

    Oct 15
    Advertising | how it works (and doesn't) in our new digital world Mr. David Hall
  • Pricing

    Oct 22
    Pricing | global, competitive, dynamic Mr. Gary Orosy
  • Strategic Marketing

    Oct 29
    Strategic Marketing | in a fast-changing environment Dr. Tassu Shervani
  • Web based selling

    Nov 5
    Web-based Selling and Digital Marketing | building an integrated digital marketing ecosystem Mr. John Keehler
  • Social Marketing

    Nov 12
    Social Marketing | using social platforms to meet business objectives Mr. John Keehler
  • Graduation

    Nov 19
    Graduation - Congratulations!