AMCP Schedule
Due to the still continuing COVID-19 pandemic, there will be no AMCP-related activities in 2021. We hope to return to educating the DFW marketing community during 2022.
Please add your information to our database so you can receive information when the next class is scheduled.
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Topics, Times & Teachers
AMCP classes are taught by the same graduate school professors and pre-eminent business executives who teach in the SMU Cox School of Business MBA program — recognized as one of the top graduate business programs in the world.
These interactive class sessions are supplemented with student networking dinners, breakout sessions and case discussions, panel discussions with industry leaders, and faculty mentoring so as to get the most real-world knowledge out of the program.
Additional Program Details
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Consumer Behavior
Consumer Behavior | in the information-rich environment Dr. Dan Howard
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Customer Engagement
Customer Engagement | through CX, journey mapping and rewards program Dr. Marci Armstrong
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Branding
Branding | everything from lo-tech to hi-tech; soft goods to services Dr. Raj Sethuraman
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Segmentation
Segmentation | with step-by-step positioning techniques Mr. Clyde Rupert
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Omni-Channel marketing
Omni-channel Marketing | creating value at multiple touch points Ms. Rita Egeland
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Managing your marketing career
Bonus class - Managing your Marketing Career Mr. Dennis Grindle
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Advertising
Advertising | how it works (and doesn't) in our new digital world Mr. David Hall
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Pricing
Pricing | global, competitive, dynamic Mr. Gary Orosy
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Strategic Marketing
Strategic Marketing | in a fast-changing environment Dr. Tassu Shervani
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Web based selling
Web-based Selling and Digital Marketing | building an integrated digital marketing ecosystem Mr. John Keehler
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Social Marketing
Social Marketing | using social platforms to meet business objectives Mr. John Keehler
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Graduation
Graduation - Congratulations!