AMCP Schedule Fall 2019
We meet Tuesday evenings from 6:30 - 9:30pm
All classes are in the Collins Center, Room 100, unless noted*
Dinner is served in Room 107, Bank of Texas Dining Room
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Topics, Times & Teachers
AMCP classes are taught by the same graduate school professors and pre-eminent business executives who teach in the SMU Cox School of Business MBA program — recognized as one of the top graduate business programs in the world.
These interactive class sessions are supplemented with student networking dinners, breakout sessions and case discussions, panel discussions with industry leaders, and faculty mentoring so as to get the most real-world knowledge out of the program.
Additional Program Details
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Consumer Behavior
Sept 10
Consumer Behavior | in the information-rich environment Dr. Dan Howard
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Customer Engagement
Sept 17
Customer Engagement | through CX, journey mapping and rewards program Dr. Marci Armstrong
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Branding
Sep 24
Branding | everything from lo-tech to hi-tech; soft goods to services Dr. Raj Sethuraman
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Segmentation
Oct 1 *in EY Gallery
Fincher Bldg
Segmentation | with step-by-step positioning techniques Mr. Clyde Rupert
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Omni-Channel marketing
Oct 8
Omni-channel Marketing | creating value at multiple touch points Ms. Rita Egeland
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Managing your marketing career
Wed, Oct 9
Bonus class - Managing your Marketing Career Mr. Dennis Grindle
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Advertising
Oct 15
Advertising | how it works (and doesn't) in our new digital world Mr. David Hall
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Pricing
Oct 22
Pricing | global, competitive, dynamic Mr. Gary Orosy
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Strategic Marketing
Oct 29
Strategic Marketing | in a fast-changing environment Dr. Tassu Shervani
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Web based selling
Nov 5
Web-based Selling and Digital Marketing | building an integrated digital marketing ecosystem Mr. John Keehler
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Social Marketing
Nov 12
Social Marketing | using social platforms to meet business objectives Mr. John Keehler
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Graduation
Nov 19
Graduation - Congratulations!