Advanced Marketing Certificate Program

AMCP Schedule

Due to the still continuing COVID-19 pandemic, there will be no AMCP-related activities in 2021. We hope to return to educating the DFW marketing community during 2022. 

Please add your information to our database so you can receive information when the next class is scheduled.

  • Topics, Times & Teachers

  • Consumer Behavior

     Consumer Behavior | in the information-rich environment Dr. Dan Howard
  • Customer Engagement

    Customer Engagement | through CX, journey mapping and rewards program Dr. Marci Armstrong
  • Branding

    Branding | everything from lo-tech to hi-tech; soft goods to services Dr. Raj Sethuraman
  • Segmentation

    Segmentation | with step-by-step positioning techniques Mr. Clyde Rupert
  • Omni-Channel marketing

    Omni-channel Marketing | creating value at multiple touch points Ms. Rita Egeland
  • Managing your marketing career

    Bonus class - Managing your Marketing Career Mr. Dennis Grindle
  • Advertising

    Advertising | how it works (and doesn't) in our new digital world Mr. David Hall
  • Pricing

    Pricing | global, competitive, dynamic Mr. Gary Orosy
  • Strategic Marketing

    Strategic Marketing | in a fast-changing environment Dr. Tassu Shervani
  • Web based selling

    Web-based Selling and Digital Marketing | building an integrated digital marketing ecosystem Mr. John Keehler
  • Social Marketing

    Social Marketing | using social platforms to meet business objectives Mr. John Keehler
  • Graduation

    Graduation - Congratulations!