Advanced Marketing Certificate Program

Dallas Program

Next AMCP begins February, 2019
Meets weekly for 15 weeks
Join your classmates for a networking dinner at 5:45 before each 6:30 class

Program Benefits

The marketing certificate program offered by SMU Cox brings together people from different business backgrounds to learn about current marketing topics and master applied techniques. The Cox AMCP offers you the opportunity to develop your marketing knowledge, enhance your career opportunities, and network with other marketing professionals. Through this program, you will be able to:

  • Get your real-world marketing questions answered by experts
  • Deliver on enhanced marketing strategy to meet your customers’ needs
  • Impact profit and success with a solid, integrated marketing planLearn to better position your company, as well as yourself
  • Launch, enhance, or advance your marketing career
  • Gain a lasting network of colleagues and marketing leaders
  • Be a part of SMU Cox family (alumni) and enjoy its benefits



Regular: $3770 if paid in full before program start or $1290 each if paid in 3 installments
Early bird discounts up to $300 are available

Program Materials

All required program materials including cases, notes, links to articles, and access to simulation software will be provided by the marketing department. There is no required textbook for the certificate program, but there is a recommended text book – Marketing Management by Kotler and Keller – that may be purchased by the students on their own.