Advanced Marketing Certificate Program

A hands-on, applied program on marketing in the digital age.

Dallas Program

Next AMCP begins August 27, 2019
Meets weekly for 15 weeks
Graduation on Tuesday, December 3, 2019

Program Benefits

Marketing has come of age – the Digital Age! Millennials and Gen Xers are navigating their life through their mobile phones, with social media being a major influencer of their perception and behavior. Bricks and Mortars are competing with Clicks and Closures of consumer purchases. The marketing certificate program offered by SMU Cox stands on the cutting-edge of these developments. It brings together professors, who are resident / corporate experts on current topics, and students, who are both knowledgeable and keen learners, to exchange marketing knowledge in this dynamic environment. By gaining mastery of current, applied marketing knowledge and leveraging digital marketing techniques, program participants are best positioned to be more effective marketers. In particular, you will be able to:

  • Get your real-world marketing questions answered by experts
  • Turn web and social media into a platform for enhanced marketing strategy to meet your customers’ needs
  • Impact profit and success with a solid, integrated marketing plan
  • Learn to better position your company, as well as yourself
  • Launch, enhance, or advance your marketing career
  • Gain a lasting network of colleagues and marketing leaders
  • Be a part of SMU Cox family (alumni) and enjoy its benefits

Join us as we celebrate 30 years of interaction with DFW community through our SMU Cox AMCP!


$3470 if paid by July 31, 2019
(Early bird discount of $300)

$3670 if paid August 1-22, 2019
(Early bird discount of $100)

$3770 regular tuition if paid after August 22, 2019
(Class Starts August 27, 2019)

Payment in 3 installments is also available.

Program Materials

All required program materials including cases, notes, links to articles, and access to simulation software will be provided by the marketing department. There is no required textbook for the certificate program, but there is a recommended text book – Marketing Management by Kotler and Keller – that may be purchased by the students on their own.