Curriculum

  • Program Topics

    Summer Business Institute - Program Topics

    Academic Topics
    Special Topics

    Accounting You’ll learn how this “scorecard of business,” enables internal and external observers to assess performance— and gives managers critical data for decision-making.

    Marketing In class and in the field, you’ll explore how companies identify unfulfilled needs, convert them into business opportunities and maximize consumer satisfaction.

    Finance You’ll understand planning, forecasting, and the sourcing and allocation of capital. You’ll learn how companies access markets and use financial instruments to fund operations and fuel growth.

    Business law You’ll explore key topics in business and employment law, including employer liabilities, discrimination, wrongful discharge, at-will employment, white-collar crime, intellectual property and labor law.

    Career planning We’ll coach you on building an accomplished resume, presenting with confidence and making a positive impression as a polished interviewer.

    Computer skills Sessions on Microsoft Excel will help you strengthen your ability to analyze and manage data.

    Entrepreneurship The director of the SMU Caruth Institute for Entrepreneurship will present the ins and outs of planning, financing and managing a startup.

    Personal Finance You’ll gain invaluable insights into everyday budgeting, handling student debt, saving for big events, planning for retirement and more.


  • Program Schedule

    Summer Business Institute - Program Schedule


     Week One Monday Tuesday     Wednesday     Thursday Friday
     9 a.m. - Noon Welcome and orientation Constructing Financial Statements Financial Statements - Details Introduction to Ratio Analysis Strategic Financial Analysis
     Noon - 1 p.m. Lunch provided Lunch on own Team lunch Box lunches provided Lunch on own
    1 p.m. - 4 p.m. Introduction to Financial Reporting and Financial Statements Marketing Strategy Branding and Distribution The Richards Group field trip Beginner Excel
    Week Two
             
    9 a.m. - Noon Costs in Financial Statements and Cost Behavior Relevant Costs for Decision Making Resumes and Interviews Entrepreneurship Exam
    Noon - 1 p.m. Dean's economic lunch Lunch on own Career panel lunch Lunch on own Lunch on own
    1 p.m. - 4 p.m. Market Segmentation and Targeting Market Pricing and Demand Promotion and Case Study Entrepreneurship Presentation skills
    Week Three
             
    9 a.m. - Noon Time Value of Money I Time Value of Money II Valuation of Stocks and Bonds Intermediate Excel and Team Meetings Business Law I
    Noon - 1 p.m. Lunch on own Box lunches provided Lunch on own LinkedIn Lunch Lunch on own
    1 p.m. - 4 p.m. Capstone presentation consultation Corporate Business field trip Personal Finance Intermediate Excel and Team Meetings Business Law II
    Week Four
             
    9 a.m. - Noon Risk, Return, Basics of Portfolio Theory Beta (CAPM) How Companies Choose Projects Exam Teamwork on Final Projects Capstone presentations
    Noon - 1 p.m. Lunch on own Lunch on own Lunch on own Lunch on own Closing lunch and graduation
    1 p.m. - 4 p.m. Personal Finance Exam and Project Work Time Teamwork on Final Projects Rehearse Final Projects

     This schedule is for reference only. Dates and times of classes are subject to change without notice.

     

     

  • Faculty

    Summer Business Institute faculty members are among the best teachers in the Cox School's well-ranked MBA and BBA programs.

    They have been selected for their specific subject area knowledge and their past success in teaching undergraduates. Each has a broad understanding of the business environment and is skilled in providing practical tools in an engaging manner.


    Academic Director Dr. Hemang Desai shares his thoughts about the program:

     

    Hemang Desai, Ph.D., is the Robert B. Cullum Professor of Accounting, and Academic Director of the Summer Business Institute. He teaches intermediate accounting to undergraduates and mergers and acquisitions to graduate business students. His teaching has been recognized with multiple awards in the undergraduate, graduate and executive education programs. He is also the recipient of SMU’s Golden Mustang Outstanding Faculty Award, which honors faculty members for excellence in both scholarship and teaching. Desai’s recent research examines issues related to quality of earnings and the behavior of short sellers. 

    Ellen Allen – Dr. Allen is Lecturer in Information Technologies and Operations Management at SMU's Cox School of Business where she teaches operations management, Visual Basic programming and database management. She has taught operations research and computer science at SMU for more than 20 years. Her interests lie in the areas of optimization, mathematical modeling, and computer simulation.

    Michael L. Davis, Ph.D., is a senior lecturer of economics and finance in the Cox School of Business at Southern Methodist University. He teaches at both the undergraduate and graduate levels. Dr. Davis has written articles focusing on finance and economic theory in the worlds of business, politics and law. Dr. Davis’ works have been published in Managerial and Decision Economics, Public Choice, and the Journal of Law Economics and Organization.

    Judy Foxman – Ms. Foxman is Lecturer of Marketing at SMU's Cox School of Business where she teaches undergraduate courses in advertising, promotion, and the fundamentals of marketing. During her years at Cox, she has won several teaching awards and was selected to be included in Who's Who Among America's Teachers. Prior to joining SMU, she held brand management position in two large corporations.

    Dennis Grindle – Mr. Grindle is the retired Director of the Career Management Center at SMU's Cox School of Business. He has spent more than 15 years in MBA career counseling, having previously worked at UCLA, University of Texas at Austin, and Duke University. Earlier in his career he was a college recruiter in the financial industry.

    Simon Mak – Dr. Mak is an award winning professor with Silicon Valley startup and IPO experience. He specializes in business model strategies, startup business planning, and implementing innovation and entrepreneurial growth strategies within established organizations. With degrees in engineering from MIT and SMU and an MBA from SMU, as well as over two decades of broad work experiences, Dr. Mak brings an analytical and interdisciplinary approach into his classroom.