Layla Vela

lvela@smu.edu
214-768-3286

VP of Marketing, Graduate Programs & Executive Education

Department not selected

  • Bio

    Layla Vela is the Vice President of Marketing for Graduate Programs and Executive Education at the SMU Cox School of Business. She joined the SMU Cox team in 2016, and has enjoyed growing her professional experience to include academia.

    Layla began her career in advertising, working for Publicis Groupe companies in Dallas (Publicis) and New York (Saatchi & Saatchi). She left advertising to pursue her M.B.A., and pivot into corporate marketing. Layla then worked for Dr Pepper Snapple Group in Brand Marketing and Sports & Entertainment Partnerships. While at DPSG, she led a variety of initiatives ranging from strategic planning to market research to brand innovation and activation.

    Layla holds her M.B.A. from the University of Texas at Austin, and her B.S. from Vanderbilt University. Although she is a native Houstonian, Dallas has been home for many years. When she is not working, she enjoys spending time with her husband and two children.