Digital Marketing

Digital Marketing Certificate Program

Next program entry: March 25, 2019

Details  Register 
Duration: As little as one semester

One evening per week, 6 – 9 p.m.

This program is offered in a face-to-face, classroom setting in a modular format. 

Next Dates:

Next program entry March 25, 2019. Electives and workshops have ongoing enrollments (offerings throughout the year).


You many choose to purchase the full certificate at a discounted price or purchase the individual courses a la carte

Priority Rate (two weeks before start date): $3,495

Standard Rate: $3,745

Free Download: Get your free copy of How to Keep Your Digital Marketing Techniques Up-to-Date

Digital Marketing is one of the fastest-growing, rapidly-changing, highly-compensated professions in the country. This fast-paced and flexible program is designed to teach you the most current topics and practical skills you will need to be a successful digital marketer now.

SMU CAPE’s Digital Marketing Certificate ranks #12 in the country for student ROI!

Value Colleges' "Top 30 Best Value Digital Marketing Certificates Programs" ranking guides prospective students to the digital marketing certificate programs most likely to lead to job market visibility, career advancement, and financial rewards. Learn more.

Choose from two areas of concentration: Marketing Strategy and Analysis or Digital Branding and Communications.

Who Should Attend

  • Marketing, advertising, communications and PR professionals who need to quickly get up to speed on digital marketing
  • New marketing graduates who recognize the need to expand their knowledge and skills to be more desirable to potential employers
  • Those already working in digital marketing seeking a professional qualification to add to their resumes
  • Small business owners who want to quickly gain an understanding of digital marketing

Key Benefits

  • Learn to develop a digital marketing strategy and how to execute it, integrating all of your digital marketing channels.
  • Demonstrate ROI with meaningful metrics and performance indicators – and learn to choose the right tools for analytics.
  • Understand content development and project management.
  • Leave prepared to keep up with what’s new and what’s next in the digital marketing field.

Learn More

Free Download

Download How to Keep Your Online Marketing Tactics Up-to-Date.



Average annual salary for marketing managers in Texas. Learn more.


Projected increase in employment by 2024 for marketing managers. Learn more.

Top job titles include digital marketing manager, sales executive. Learn more.

“SMU’s reputation was a deciding factor in choosing the CAPE program. With my Baylor undergraduate degree, and my master’s degree from the University of Oklahoma, choosing SMU rounds out my résumé nicely.” — Paige Yaney

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Get Started

Complete the form below to get in touch with a recruiter.

Questions? Talk to a Program Advisor at or 214-768-1086.