Change is part of the human experience, yet very few of us have been taught how to understand it or deal with it effectively. For leaders, navigating change is about understanding how people think, feel and behave in the midst of change and showing those you lead how to get to the other side.


The Budd Center takes a human-centered approach to change management because human beings experience change first, not organizations. The Change CycleTM is a change management model designed to help you and your team navigate change by explaining the six predictable and sequential stages of change - loss, doubt, discomfort, discovery, understanding and integration. Our team of facilitators, trainers and coaches will also offer examples, case studies, tools and success strategies to move your organization resourcefully through each stage. Firmly based in recent discoveries in social psychology and cognitive neuroscience, The Change Cycle™ will give you better control over how you react and respond in a changing work environment.


For more information or to schedule a consultation to determine if The Change CycleTM is right for your organization, contact:

Our certified Change CycleTM team:

Erin O. Crosby

Erin O. Crosby has more than 10 years of professional experience in the social sector focused on organizational management, communications and program development. As the Director of Operations and Communications for The Budd Center, Erin oversees strategic communications as well as organizational management, University and community partnerships, grant reporting and staff development.


Erin began her career as a youth program coordinator for the YWCA of Metropolitan Dallas. She later became the programming and communications director for Leadership Women, designing learning opportunities for emerging and established leaders to advance their leadership strengths and to expand their understanding of the diverse dynamics, issues and opportunities shaping Texas. Prior to working in higher education, she served as the communications and operations director for Thrive Women’s Clinic. She now serves as Director of Operations and Communications for the Budd Center at SMU, where she oversees organizational management, staff development, and the equity and inclusion components of the Center’s professional learning program. 


She currently serves on the Executive Board of SMU’s Black Faculty and Staff Association, and she is a member of the Diversity Committee for the Simmons School of Education at SMU. Her op-eds on racial injustice and organizational abuse have been published on and Erin holds a Master’s degree in print journalism from Boston University and a Bachelor’s degree in English from SMU.


Esmeralda Ortiz

Esmeralda has more than 15 years of experience in customer service, community coalition building and project management. As Director of Human Development, Esmeralda designs, plans and facilitates an annual series of professional development sessions for TSZ nonprofits, executives and middle managers as well as PK-12 school leaders. The professional development series comprises four sessions per year and is designed to increase TSZ partners' organizational readiness in implementing academic, social and emotional interventions to high-needs students and their families. Esmeralda coordinates needs-specific trainings with content experts such as Simmons School faculty, change management consultants and others to support individual organizations in The School Zone or the entire collaborative. Esmeralda also oversees and leads new partner orientation for TSZ twice a year.


In 2016, Esmeralda became a consultant to Project Connect, a professional development initiative led by the Simmons School with funding from the U.S. Department of Education’s Office of Language Acquisition. Project Connect equips educators to meet the needs of English Language Learners through teaching and learning in nonprofit afterschool settings. Esmeralda provides strategies and best practices for working with the West Dallas community and TSZ partners. She also assists in the development of training modules to facilitate engagement with community organizations and parents.