Adjunct Professor

Education

University of Florida 

Contact

rclarson@smu.edu

About

Ric Clarson is a highly skilled executive with extensive experience in strategic planning, complex sales, product development, brand marketing, project management, media & broadcasting, administration and event operations. Recently retiring from the PGA TOUR after a 35-year career, Ric’s last year in Business & Market Development resulted in $51 million in new partnerships over the terms of the deals. He is now a consultant and senior advisory in the sports, entertainment and hospitality industries.

During Ric’s tenure, he secured tournament title sponsorships and official marketing partnerships with such companies as Sony, Humana, Ford, Anheuser- Busch; Ally Financial, Carey Transportation, Ace Hardware, Bass Pro Shops, Dick’s Sporting Goods, Valspar, Ketel One, LECOM, Bombardier, Rapiscan, and the Tourism Authorities of both Hawaii and the Bahamas. He also created tournaments in new markets including Portland, OR; Newport Beach, CA; Richmond, VA; Lexington, KY; Oahu, HI; Sioux Falls, SD; Flint, MI; and the Bahamas.

Ric oversaw several pioneering projects including opening the PGA TOUR’s first-ever office in New York City, the coordinated industry-wide launch of the FedExCup and PGA TOUR Playoffs, and the relaunch of THE PLAYERS Championship brand and advertising campaigns.

A native of Jacksonville, FL, Ric earned a degree in Public Relations from the University of Florida’s distinguished College of Journalism & Communications. Ric was also a four-year member of the Gator Basketball Team, earning All-SEC Academic honors three times. An invitee to the Atlanta Hawks pre-season camp, he played professional basketball for two seasons in France and another in Colombia, then served as managing editor of Jacksonville Monthly magazine prior to joining the PGA TOUR in 1983.

Ric and his wife Kathy, who is an interior designer for upscale hotels and resorts, reside in Dallas, TX, also spending time in Northeast Florida. He has served on the Board of Advisors for Feeding Northeast Florida food bank, the University of Florida’s College of Journalism & Communications, and Christ Episcopal Church in Ponte Vedra Beach, FL.