Brandon Mastromartino

Clinical Assistant Professor

Brandon Mastromatrino

Department of Applied Physiology & Wellness


Ph.D., University of Georgia


3101 University Blvd, Ofc.306E
Dallas, 75205
Box 385



Dr. Brandon Mastromartino is a Clinical Assistant Professor of Sport Management in the Annette Caldwell Simmons School of Education & Human Development and the Department of Applied Physiology and Wellness. He completed a Ph.D. and M.S. in Sport Management from the University of Georgia and a B.A. in Media & Communications from the University of Western Ontario. Dr. Mastromartino has extensive experience in the sport industry, working with various sport organizations and corporate clients in market analysis, sponsorship opportunities, social media strategy, program development, and marketing/sponsorship ROI measurement. He has worked with sport organizations such as the Atlanta Braves, New York Mets, New York Rangers, Florida Panthers, Los Angeles Football Club, Major League Baseball, National Lacrosse League, and the University of Georgia Athletics. At SMU, Brandon teaches Sport Marketing, Revenue in Sport, and Contemporary Issues in Sport Management.

Dr. Mastromartino's research is focused on understanding the psychological aspects of sport consumers and how socio-cultural factors contribute to that understanding. With a focus on sport fan psychology, Dr. Mastromartino's research is centered on two main streams: (a) psychological and socio-cultural aspects of sport fan communities and (b) sport fan identification. In his studies, he has adopted theories based in behavioral sciences, social economics, social capital, and consumer psychology. His goal when conducting research is to analyze critical issues in sport consumer psychology in an effort to develop and achieve long-term marketing strategies for sport organizations and advance the academic field of sport management. Dr. Mastromartino is a member of  NASSM (North American Society for Sport Management) and SMA (Sport Marketing Association).

Dr. Mastromartino's interests include traveling, live music, and of course sports! He lives in Dallas with his wife Allie and their dogs Miga and Penny.

Selected Publications

Mastromartino, B., & Naraine, M.L. (2021). (Dis)Innovative digital strategy in professional sport: Examining sponsor leveraging through social media. International Journal of Sports Marketing and Sponsorship.

Mastromartino, B., Wang, J.J., Suggs D.W., Hollenbeck, C.R., Zhang, J.J. (2020) Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications. Communication & Sport.

Mastromartino, B., Ross W.J., Wear, H., & Naraine, M.L. (2020). Thinking outside the “box”: A discussion of sports fans, teams, and the environment in the context of COVID-19.     Sport in Society 23(11), 1707-1723.

Mastromartino, B., Zhang J.J., Hollenbeck C.R., Suggs D.W., Connaughton D.P. (2019) Conceptually assessing sense of membership in a sport fan community. Journal of Sport Behavior 42(3), 332-364.


Davies, M., Naraine, M. L., Mastromartino, B. (2019). Puck drop in the Pacific Northwest: Building brand equity for a new professional sport franchise. Case Studies in Sport Management 8(1), 18-24.