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The Second Century Campaign


Campaign Overview

Nearly 100 years ago, farsighted church and civic leaders envisioned a great university rising from the North Texas prairie. Inspired by the entrepreneurial spirit of Dallas, they saw unlimited possibilities for a center of higher learning that would serve the region and beyond.

The institution they created has exceeded their wildest dreams. An internationally recognized center for teaching, learning and research, SMU serves as an intellectual resource for Dallas and the world.

Today, a new generation of leaders is laying the foundation for SMU’s next 100 years of progress and achievement.  Through the inspiring support of alumni, parents and friends, The Second Century Campaign is strengthening every aspect of the University.

Campaign Priorities

Through the generous contributions of donors, The Second Century Campaign is providing support for three major priorities that will define SMU’s second century – Student Quality, Faculty and Academic Excellence and the Campus Experience. Learn more about the importance of each campaign priority in ensuring SMU’s continued growth and success.

Project Highlights

Thanks to donor support, SMU is achieving its campaign goals through a range of individual projects and initiatives. The links below include additional information and articles from SMU publications about how these current projects support campaign priorities and are helping to shape SMU’s future.