Wes K. Waggoner

Associate Vice President for Enrollment Management

As the Associate Vice President for Enrollment Management, Wes Waggoner guides the University in achieving its strategic goals related to undergraduate academic quality, student diversity, and net tuition revenue.  He provides leadership for the Division of Enrollment Services (DES).  DES includes the Office of Undergraduate Admission, Office of Financial Aid, Office of the University Registrar, and International Student & Scholar Services, for which Waggoner is directly responsible, as well as the Bursar’s Office and Intersessions, with which he maintains close working relationships. Waggoner joined SMU as Dean of Admission in 2011 and was appointed to the role of AVP-EM in 2015. 

About Wes K. Waggoner

Previously Waggoner has held admission roles at TCU, the University of Tulsa, Tulane University as well as counseling roles at Fort Worth Country Day School and The Episcopal School in Baton Rouge. He holds a bachelor’s degree in history from Tulane University, an MBA with a concentration in not-for-profit management from the University of Dallas, and an EdD in Higher Education from SMU.  His dissertation focused on understanding the relationship between institutional aid and student academic quality at private universities.

A national leader in the admission and college counseling profession, Waggoner has served as chair of the Professional Development Committee for the National Association for College Admission Counseling, chair of the Admission Practices Committee for the Texas Association for College Admission Counseling (TACAC), chair of the Higher Education Curriculum committee for the Admission and College Counseling Institute, and as a member of The College Board’s Counseling and Admission Assembly Council as well as its SAT Advisory Committee.  He also regularly contributes as a higher education advisor to the College Board for enrollment and admission services.

On numerous occasions, Dr. Waggoner has presented sessions highlighting diversity, ethics, enrollment marketing, strategic planning, technology, curricula, and, of course, college planning.

Contact Information

Physical Address

Southern Methodist University
Perkins Administration Building
6425 Boaz Lane, Suite 208
Dallas, Texas 75205



Mailing Address

Southern Methodist University
Office of the Provost
P.O. Box 750221
Dallas, Texas 75275-0221

Other Contacts

Julie Gardner, Administrative Assistant
(214) 768-2130