This news story first appeared on on KRLD

KRLD Interviews Two SMU Professors About Their Dial Testing Technology

Emily Trube, October 17, 2012 KRLD

Emily Trube of KRLD interviewed two SMU professors on Wednesday, October 17, 2012. The professors, Rita Kirk and Dan Schill, were working in tandem with CNN to gauge undecided voter’s reactions during the Presidential and Vice- Presidential debates.

Dr. Dan Schill was quick to mention that although "zingers" were what the media often looks at during the debate, the voters usually shy away from attacks. He then claimed that the best moments in last week’s VP Debate were the more positive moments.

Both Dr. Kirk and Dr. Schill will continue to dial test the next two debates with

To listen to the complete interview, click here.
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