Frito-Lay Plano Public Library a Possibility
Melissa Cutler, FOX 4 News, October 18 2011
PLANO, Texas - Money is tight for many municipalities. So some cities including Frisco, Lewisville, Plano and others are getting creative by selling naming rights.
Specifically in Plano, leaders are considering allowing Plano-based business to pay about $25,000 to put their names on buildings such as recreation centers and inside libraries.
Leaders said naming rights wouldn’t go to the highest bidder.
“Somebody comes in with a high enough dollar and it fits with the image we might take a look at it,” said Plano City Manager Bruce Glasscock.
While many residents said they were okay with the idea, Southern Methodist University ethics professor Dr. Rita Kirk said it disturbs her.
“One of the things we really need to think about is that government buildings are owned by the taxpayers. They are the people’s houses. So our tax dollars have already supported them and the people that work there. Once you begin to brand them, what you’re doing is saying it no longer belongs to us the people. It belongs to some corporate entity. At least it appears to have more influence than just an everyday citizen would,” Kirk said.
Plano said it would be extremely discriminating about what kinds of companies would be allowed to put their names on public entities. And, water towers and the city’s municipal building would be off limits.