Trust Barometer Breakfast
February 26, 2014
7:30 - 9:00 AM
Southern Methodist University
Martha Proctor Mack Grand Ballroom
This interactive breakfast highlighted the findings of the 14th Annual Trust Barometer which were released in Davos at the World Economic Forum. The Trust Barometer Surveys 33,000 respondents in 27 markets around the world and examines trust in four key institutions - government, business, media and NGOs - as well as communication channels and sources.
Mark Hass, President and CEO of Edelman U.S. presented the findings and lead discussion during the breakfast program. Prior to being named CEO, Mr. Hass was President of Edelman China where he restructured the agency's five offices. He has extensive experience helping global brands such as General Motors, Procter & Gamble and United Airlines integrate compelling digital and media strategies into reputation management, brand-building, crisis management and CSR programs.
Registration and Breakfast
7:15 - 7:45 AM
7:45 -9:00 AM
Dr. Rita Kirk
Director, Maguire Center for Ethics & Public Responsibility
President and CEO, Edelman U.S.
Amb. James C. Oberwetter
President and CEO, Dallas Regional Chamber
Mark Hass Guest Lecture (Student Only Event)
10:00 AM - Umphrey Lee 117