Course Topics

Understand the history of esports and current trends:

• New media business models
• Connections between traditional sports management and esports
• Esports terminology and definitions
• The culture of esports
• The evolving network of relationships and stakeholders in the esports industry

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Build relationships with sponsors:

• The unique value proposition that esports provides to sponsors and brands
• Business development strategy and execution
• Research and prospecting potential sponsors
• Best practices for sponsorship proposals and presentations

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Learn about the publishers, streamers and users in the esports industry:

• Sports media rights and dynamics
• Types of streamers
• Emerging streaming platforms
• Disclosure liability laws

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Learn how to use data to develop engagement and marketing strategies:

• Challenges and nuances of a globally dispersed market
• Fan personas across different games, teams and platforms
• Community cultivation on different platforms
• Development and implementation components
• Leveraging influencers, power users and content creators

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Study the components of tournament design and organization:

• LAN vs online tournaments
• Variations in tournament design and organization
• Viewer and fan experiences
• Successful event timelines
• Project management for esports events

Discover how to support players and maximize their athletic performance:

• Roles and organizational structures of professional esports teams
• Common challenges to managing esports teams
• Geographically-dispersed teams
• Working with influencers