Perkins Launches New Website, Social Media Outreach
Prospective students, alums, friends, and members of the Perkins community can engage online with the Perkins story in real-time via our new website and robust social media presence.
New WebsiteLaunched in August 2014, the goal of the updated website is to both inform and inspire, with greater ease of navigation.
Designed in partnership with SMU’s Integrated Marketing department, the site is visually engaging — with strong rotating images anchoring the home page — with content reorganized into a more user-friendly structure. The main sections include:
- Academics & Faculty
- Student Life
- Alumni/ae & Friends
- News & Events
- Programs & Resources
The home page also includes a new “Resources For” feature at the top right, which expands into quick links for prospective students, current students and alums, and also includes easy-access Perkins contact information.
In addition, a standing section for prospective student events and news, a new daily calendar of Perkins events, and the latest Perkins news are included in the redesigned home page. Testimonials from Perkins students, faculty, and alums are featured in the “Perkins Story” section, and the institutional video anchors the bottom left of the page. The backdrop for all pages on the website is the Habito Labyrinth.
The new Perkins site mirrors the look and feel of SMU’s overall marketing and design goals, elements of which are incorporated into all websites of the University’s individual schools.
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